Picture business. Creative business idea: reproductions of paintings by famous artists on canvas Search for space for a gallery
A lot of people on our planet like art. Everyone shows their love for art in their own way: whether it is, or admiring the painting. Unfortunately, not everyone can buy a masterpiece of some famous artist. Sometimes, even reproductions of paintings are very expensive. Most often, paintings are bought as a gift, both to themselves and to other people. It is on the basis of this idea that we offer you to build your business.
The business idea is to make reproductions of very famous painters. The basis of the canvas is chipboard, which is first processed, then a picture previously printed on the printer is glued onto it, and then hidden with varnish.
Imagine that you and I are not the first who wanted to do such business idea. In order to stand among the great competition, you need to provide customers with a product that is not only inexpensive, but also unique. We invite you to keep up with the times. The latest trend in the world of pictorial fashion is paintings that flow smoothly onto the frame and are an indivisible part of it.
Let's try to use this method on ordinary reproductions. In order for your creations to be in demand, we invite you to create a large range of products. Then everyone can find something for themselves. To do this, you can use different styles: classic, vintage, baby chic, apply craquelure, etc.
To get started, you need to rent a room. Your own apartment can be used as a workshop, but it is better to use non-residential premises for these purposes, for example, a basement, an attic, so that the smell of paint and varnish products does not poison your life. In addition, you will simply need a large table where you will work with chipboard, as well as a drying cabinet. A drying cabinet can be made using an electric heater.
One of the most difficult things on the way to the realization of your business ideas is the selection of materials that must be both of high quality and affordable. You can use silver or gold to cover the frames, but the price for such a product will be correspondingly higher.
And now let's calculate the minimum costs. You will need to purchase:
1 - computer or laptop;
2 - inkjet color printer;
3 - various formats of chipboard;
5 - paper for making business cards, A4 format;
6 - sandpaper;
7 - acrylic varnishes of various shades: gold, silver, furniture, craquelure, etc.
We will spend about 23 rubles on making such a picture, and we will sell it for 230 rubles (the same paintings in the store cost about 300 rubles). For one picture, we will receive a net profit of 200 rubles, this amount will already include all expenses. With the sale of 100 paintings per month, your income will be 20,000 rubles. If you sell your work in several retail chains at once, your profit can reach 2 thousand dollars.
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We have collected a very large database of proposals that will be of interest to buyers and investors. Our catalog contains more than 1,700 ads from business owners and franchisors. Choosing the right one will be easy!
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The result of our work is a quick and safe sale of a business for its real value. This is exactly what sellers need and convenient for buyers.
Altera Invest will make your business dream come true!
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Invest, buy a business with established processes or open a franchise, and we will provide professional support and legal security.
Not everyone can afford to collect paintings. It is even more difficult for artists who are trying to sell their works of art. How to open a gallery in Moscow, what paintings are in demand, and why artists do not undertake to paint under Van Gogh and Monet, Pavel Chibiskov, an artist and owner of art galleries in the capital, told the RIAMO observer.
Pictures instead of carpets
Pavel came into the gallery business thanks to a family business. In the 1990s, his father began to sell paintings by fellow artists at a spontaneous opening at the Central House of Artists (CHA). According to Pavel, in the late 1990s, business took off, as the demand for paintings increased, and many people wanted paintings instead of carpets on the walls.
Your first art gallery "Grisaille" in the shopping center "Tishinka" Pavel and his father opened in 2010.
According to him, in order to seriously engage in the gallery business, you need to have a circle of trusted artists who will not let you down and complete the order on time.
“This is a highly specialized business that is easier to build if you yourself are from this world - an artist, art critic or gallery employee, if you are able to organize a selection of high-quality paintings, make a decision when artists bring you paintings for sale,” says the gallery owner.
What paintings are in price
However, it is not difficult to organize a gallery as a point of sale for paintings in Moscow. The main thing is to choose the right room with the expectation of visitors, because this is not a trade in things and not a museum, the gallery owner notes.
“For metropolitan shopping centers, an art gallery is still a rarity, since the rent there is designed for large retail chains, and the audience there is not the same,” Pavel explains.
In addition, the location of the gallery affects the assortment: provincial landscapes sell well on the outskirts of Moscow, urban landscapes are better in the center of the capital, as well as popular Italian motifs - blue skies and exotic trees of Tuscany, or Provence lavender.
Who buys paintings
For the buyer, the advantage of buying in a gallery is that the sellers are responsible for each painting sold and are ready to provide a guarantee for restoration services.
“If in the 90s even hack-work was rolled on the opening day, since most buyers did not understand art, today customers are more sophisticated, they are the ones who set the final cost of the picture,” Pavel notes.
The main connoisseurs of Russian art today are not Russians, but Chinese, and not only tourists, but also entrepreneurs who do business in Moscow. There was also a client from the UAE, the gallery owner recalls.
“In the past, the Chinese bought landscapes with green leaves the most, and the smaller the details, the better. Now they have become more demanding - they are ready to spend a lot of money on worthwhile things, but they like to bargain, ”says the gallery owner.
According to him, among Muscovites paintings are bought by middle-aged people with high incomes. Sometimes pensioners come who have been saving up for a painting for a long time. And yet, regular customers today are mostly wealthy people.
“Due to the crisis, the middle class practically left our buyers, they began to save on paintings in the first place, because the average price of a painting is 60-70 thousand rubles,” says Pavel.
seasonal demand
Most often, paintings are purchased in order to hang at home, so warm tones are held in high esteem, which are easy to fit into the interior of a typical Moscow apartment. Pavel's galleries feature mainly classical paintings - still lifes, sea and city landscapes.
According to the gallery owner, some artists are ready to work in different directions, including in the genre of contemporary art, but the majority of buyers want the classics.
“The inhabitants of Moscow most of all like landscapes. A win-win option - natural beauty. These can be village views, Russian nature - forests, lakes, as well as landscapes of France and Italy, ”says the artist.
Also sold well are still lifes - bottles of wine, cheese and grapes.
“Bottles have been in fashion for a long time. Firstly, wine is a noble drink, secondly, many wealthy people have their own wine cellars, and thirdly, such a picture can be given as a gift, especially to people who have everything,” Pavel explains.
One popular request from clients is to paint a copy of Claude Monet or Vincent van Gogh, but not every artist will undertake such work, as the copy will often be very inferior to the original, the gallery owner explains. According to Pavel, there are times when clients refuse to buy an ordered copy and choose another painting.
Meanwhile, the fashion for paintings is set not by the major exhibitions that take place in Moscow, but by the seasons. “After the Serov exhibition, no one came to order The Girl with Peaches,” Pavel notes.
According to him, in the summer it is almost impossible to sell a painting with a winter landscape, as people are tired of seeing snow, and green landscapes go with a bang, but in winter everyone wants white hats on Christmas trees.
How much are the paintings
Pavel and his father opened another gallery in the Central House of Artists just a year ago, but they buy worse paintings here than on Tishinka. Dozens of painters are exhibited in the Grisaille Gallery, but their composition is changing, new artists appear. According to the gallery owner, the artist himself must feel which paintings are in demand, and the gallery staff must have experience in selecting paintings.
“If we see a high-quality painting and consider it attractive to our clients, we are happy to place it in our gallery,” says Pavel.
For any artist, periods of lack of money are normal, since the income from the sale of paintings is very unstable. Pavel's gallery had months of downtime and millions of transactions. The artist attributes the end of summer and the beginning of autumn to the losing months, when nothing is sold at all.
“The price of a painting can vary from 5,000 rubles, like a poster from IKEA, to several million, which also depends on many factors: the artist’s ambitions, his regalia, participation in exhibitions, status in the field of art, as well as the cost of materials and the size of the canvas” , Pavel explains.
Crisis times for the Central House of Artists
Pavel himself exhibits his paintings at the opening day near the Central House of Artists, and the most successful of them go to the gallery. According to the gallery owner, for many generations of Moscow artists this is a legendary place, but now it is going through times of crisis. A new generation of artists also want to exhibit at the Central House of Artists, but all the places here have been occupied since the Soviet era.
Several years ago, during the reconstruction of the Krymskaya embankment, the city authorities wanted to demolish the vernissage, but the artists rallied and saved the exhibition. As a result, the vernissage was ennobled, the artists got a roof over their heads and left-luggage offices, however, the amount of space for exhibiting decreased three times, says Pavel.
Since the Soviet era, any self-respecting artist has dreamed of organizing an exhibition in the Central House of Artists, but today this site is going through times of crisis. “Today, pop stars give concerts at this site, exhibitions that are far from art are held, and it is becoming increasingly difficult to find new artists for the gallery,” the gallery owner regrets.
According to Pavel, another popular platform for artists - the transition from Gorky Park to Muzeon - is currently under reconstruction, and it is not yet clear whether the artists will be able to return there.
Olga Shvenk
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There are quite a lot of talented artists in Russia who, while painting amazing pictures, live from hand to mouth. Why? Because they can draw, but they don't know how to sell at all. And if you have an entrepreneurial spirit and you want to start your own business, pay attention to the art business. You do not need any specific knowledge and large investments. All you need is to find buyers of paintings and get your percentage of sales.
The essence of the art business
Such painting is called salon painting and is intended for decorating interiors. Salon painting is notable for its low price, and the fame of the artist does not matter here. The main thing is a beautiful picture that will decorate the room.
The buyers will be people who are not versed in painting, but who want to bring something new to the design of the living room, bedroom or nursery. And here the oil painting, which depicts a beautiful landscape, still life or portrait, is the best fit.
The essence of organizing such a business plan is quite simple. You find orders for paintings and get your percentage. That is, you act as an intermediary between the artist and the buyer of paintings.
This can be an excellent additional income and bring about 20-30 thousand rubles a month. Most of all, you will have to work hard at first, when you create a customer base. Most of them will become your regular customers, and then you can practically not engage in the search for buyers.
Many artists sit without orders and are ready to take on any job. In general, there will be no problems with finding artists.
But to find customers, you have to try. You can search for buyers, both for finished paintings, and accept applications for individual masterpieces to order.
Where to look for painting customers?
Before you go looking for buyers, build a portfolio of your artist's work. It must be in electronic form and in kind. Here one should take into account the fact that most creators are sloppy and sloppy people. Therefore, you will have to take care of the quality of the photo.
Internet galleries
Today there are galleries in electronic form. These are services where various artists exhibit their work, and buyers are already looking for paintings that fully meet their needs. These sites require registration. However, don't rely too much on this service. There are a lot of artists there, and orders are made infrequently.
Artist's own website
The best option would be to create a personal website for the artist. And here it is important to think about the design and promotion of a web page on the Internet. If the site is made inaccurately, and no one works on its optimization, then the traffic will be zero.
Advertising on social networks is breaking records of popularity these days. And given that buyers of paintings are mostly a young and active category of people, social networks will be a great way to promote your product. You can create your own group and post there not only finished works, but also videos about how the artist draws a picture from scratch and other interesting information.
Price formation
The cost of a painting depends on its complexity, quality, subject matter, number of details, size. What percentage of sales should be taken? As a rule, it is 30% of the price of the painting. But this figure can be even higher, especially if the artist is experiencing an acute shortage of orders, and you can offer several buyers at once.
How to open an art gallery?
If we talk about the further promotion of the art business, then the art gallery will be an excellent continuation of such a business.
The implementation of such a project should be carried out in a city with a population of at least 350,000 people. As for the legal aspects, there is no service in Russia that controls the work of galleries. Therefore, to open it, you will need a minimum package of documents. You can register as an individual entrepreneur or LLC. You also need to decide on the form of taxation. That, in fact, is all!
Finding space for a gallery
For one painting, the artist will receive 25-40% of its price. It is better to place the gallery in the city center, where there is a maximum flow of people passing by. The area of the premises will be from 200 sq.m. and will be divided into the following zones: an exhibition hall, a hall for storing works, a room for placing special equipment, an office.
How to save on rent? This can be either a joint opening of a gallery with a government agency, or the opening of a hall that has previously been used for such purposes. In the latter case, no special preparations and costs are required.
Staff
For the full-fledged work of the gallery, several specialists will be needed. This is the project manager, programmer, consultants, gallery curator. 
Art gallery income and expenses
It will take you about 50-70 thousand per month to rent. Repair with a design project will require about another 1,500,000 rubles. If the room has previously been used as an art gallery, the cost of its design will be significantly reduced. The salary of the staff is about 15 thousand rubles per employee. Advertising - 40-80 thousand monthly.
Thus, it will take at least 1,500,000 rubles to open a business.
Now about profit. One painting costs from 5 to 120 thousand rubles. And if the work was written by a famous artist, then its cost will be much higher. For one piece sold, the master receives 25-40% of the cost. If you sell 10-20 paintings per month, then the profit will be from 400 to 700 thousand rubles.
If you are one of the true fans of such art, do not be afraid to try yourself as the head of an art gallery. Such a business will bring you aesthetic pleasure and financial success!
