Retail trembled before the new format.
This article will talk about such a popular store format as drogerie. They have already gained considerable popularity in European countries, but in our country they are just beginning to develop and gain their demand. First of all, we will understand what such stores are, and then a brief description of them will be given.
What is the Drogery format?
So, drogerie is a small store with various cosmetic, perfumery, hygiene, household products, as well as household chemicals and a small assortment of food products. Sometimes drogeries may also sell over-the-counter medicines.
In Europe, there are also many such stores, as well as different kind grocery discount points. For example, the German market boasts more than 9,000 drogeries. Such retail chains arose after the proliferation of supermarkets and discounters with food products. It happened in the 1970s. We can say that this happened relatively recently.
The advantage of this store format, first of all, is that here the cost of operation and organization trademark not too high, and at the same time, drogeries most often have a rather impressive turnover per square meter retail space. And also the cost of developing and maintaining such an enterprise is lower than that of grocery stores.
Where are the savings from?
First, it is important to note that the savings come from the initial investment. So, in drogerie, almost all goods do not need special storage conditions. This suggests that there is no need to purchase various expensive refrigerators and freezers that will be intended for one or another type of product. In the trading floor, it is not necessary to observe medium-temperature slides for arranging vegetables, yoghurts, fruits, etc. In addition, there are no low-temperature baths. Such a store does not need special remote units and a highly expensive air conditioning system.
The second savings factor can be called conventional logistics. Thus, by virtue of the fact that the drogerie assortment does not have any perishable products, supplies of goods can be made less often, and transport can be loaded more efficiently. It also reduces the availability of expired goods.
The next factor that helps to save money is less energy consumption. Since she mainly goes to lighting trading floor, in contrast to grocery stores, where all energy costs are often spent on various units and refrigeration equipment. It often happens that the electricity limit simply does not allow the use of a particular room for arranging a grocery store, which cannot be said about the drogerie.
This format of stores, like food discounters, receives 80% of its turnover from regular customers who live close to outlet. At the same time, the network of stores should be dense, and its premises should be small. Those people who live within a five-minute walk from the drogerie will come here daily.
If we take into account the fact that the assortment of such networks is almost always the same, here the customers will be received by the one who first occupies a profitable premises. Thus, we examined the main characteristics of drogerie, learned what it is, and understood what advantages these retail chains have.
* Calculations use average data for Russia
600 000 ₽
Starting investments
400 000 ₽
200 000 ₽
3-6 months
Payback period
If you are looking for a free niche for a retail business, then consider the idea of a drogerie store. You can start with a capital of 600 thousand rubles, and at the end you can make a profit of 200 thousand rubles.
Drogerie is a new format of trade in Russia. Such stores have long become popular in Europe, and we are just starting to develop. According to research firm Nielsen, today drogerie stores account for 20% of the European retail market.
What is drogerie
Drogerie are stores that specialize in the sale of goods that do not need special conditions storage. The range includes household chemicals, cosmetics, perfumes, some drugs that are sold without a doctor's prescription. Stores of this format focus on products with a high frequency of sale.
The main features of drogerie are:
goods of low price category;
lack of perishable goods;
consumer goods;
fast moving goods;
sale of goods familiar to buyers from advertising. There is practically no advertising in the store itself;
walking distance. Target audience - people living 5-7 minutes walk to the store;
area 100-150 sq.m. This is a kind of standard for this format;
Definitely a self-service store.
Now you will be able to distinguish the drogerie from the usual hardware store.
The main advantage of this format is that, with a small markup on goods, drogeries have an impressive turnover per 1 sq.m. trading area. Running a drogerie store is cheaper and easier, and you can earn just as much from it. This niche in Russia is quite free. Drogers are opening in major cities, but in many they still haven’t heard anything about it. Having occupied this niche in time, you can create a stable business and make decent money.
Therefore, let's figure out how to open a store in the drogerie format.
Market analysis
The first drogerie appeared in Germany. This happened in the 1970s in the wake of the development of supermarkets and grocery discounters. Then German entrepreneurs relied on small stores with fast-selling goods that do not require special storage conditions. In Europe, the idea took root and is being actively implemented so far. And this is despite the fact that the assortment of drogerie is in many ways similar to conventional supermarkets. What is the secret? Sometimes drogeries can offer a better price, but more often it's all about the availability of goods. It is unlikely that someone will go for one cleaning product across the city to get to the supermarket. It is more convenient for a person to go to a store near the house. Therefore, the main advantage of the drogerie format is its favorable location. 80% of the turnover of such stores are purchases of regular customers living nearby.
Today, there are more than 9,000 drogeries in Germany. For comparison, in 2017, 96 stores of this format were recorded in Russia. As you can see, the market potential is quite large. According to analysts, in 2017, the shortage of drogerie stores in our country is about 60%.
That is, there is little competition in the segment, since the format is not yet so widespread. Drogerie has to compete with stores of other formats - supermarkets, hypermarkets, etc. And there is practically no internal competition.
Why is the drogerie format so popular in Europe? Some of the answers to this question are given in the table, which presents the benefits of business. But, despite the free niche and the rich experience of foreign entrepreneurs, Russian operators face many problems when developing this business format - this is evidenced by negative characteristics.
Advantages and disadvantages of drogerie
Drogerie can easily win over a customer, because such stores are within walking distance and offer low prices. What is the cost of saving? Firstly, drogerie products do not need special storage conditions. Secondly, transportation is quite simple and does not occur as often as food transportation, the assortment includes those goods that have a long or no shelf life. So you can sell goods at least for a month, at least for a year. No delay - no loss. The risk of material loss in this case is quite low. Thirdly, for the equipment of such a store you need a simple set: various racks, showcase stands. No complicated technology and expensive equipment. Furniture can be safely taken "from hand", which will further reduce costs.
Features in the formation of the range of drogerie
The range of drogerie involves only products with a long shelf life. Such goods include:
household goods and household chemicals;
cosmetics and perfumery;
goods for personal hygiene;
drugs that are dispensed without a doctor's prescription;
seasonal and promotional items.
In European stores, about 20% of the assortment are dietary supplements and medicines. But in Russia the statistics are quite different. This is because an entrepreneur must have an appropriate license to sell medicines. Many do not want to deal with paperwork, so they do without medicinal products in their stores. The range of drogerie has been adjusted due to Russian features. For example, household chemicals in the domestic market account for almost 15% of total number goods, and abroad this figure is 3-5%. In European drogeries, the most numerous and profitable commodity are medicines and BAGs, which occupy up to 20% of all goods. The word "drogerie" itself in German means "drug store". But in the realities of our business, selling medicines, even the simplest ones, is not so easy. Therefore, many people prefer to fill the shelves with other goods, rather than spend time, money and effort on medicinal products.
Supplier Relations
For suppliers, drogerie clients are inconvenient customers. This is because in this case, not the entire assortment is selected for purchase, but only the most popular items. It is also unlikely that the drogerie operator will take on the implementation New Product, because he is used to working with promoted goods. In this regard, the purchases of such customers are not very large. It is unprofitable for suppliers to cooperate with small and even such problematic customers.
Therefore, drogers are looking for different ways to solve the problem with the purchases. For example, the Drogery Union alliance was recently created. It included 10 major drogerie chains. They were forced to merge after the increase in supplier prices. Drogers plan to achieve favorable prices by combining purchases. You can also find regional partners and offer them mutually beneficial cooperation. Another option is to look for small suppliers of a particular product category. Such suppliers are more loyal and ready to adapt to your requirements.
An important nuance: sales in the drogerie are aimed at maximum customer satisfaction, which is ensured by the presence of a full range of goods (at the level of 95%). In order for all commodity items to be in stock, you need to carefully consider the logistics and supply chain. And here, too, small suppliers who can adapt to your rhythm will come in handy.
The conclusion follows from this: the drogerie format needs analytics, planning systems and personal marketing.
Ready-made ideas for your business
To provide goods for 100 sq.m. retail space, you will need to make a purchase of at least 200 thousand rubles. It is important to correctly calculate the volume of purchases. Goods on the shelves should be in moderation. If the shelves are half empty, it will create a feeling of a small assortment. And if there is an overabundance of goods, and the buyer sees littered shelves, then he simply does not want to waste time looking for the right one.
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Location and room for the drogerie format
Drogerie rely on residents of houses located within a radius of 500 meters from the store. So look for appropriate place stands in a residential area. Renting space here will be lower than in the central part of the city - and this is another advantage of the format.
Store requirements:
location on the ground floor of the building with access to the front of the street;
the area of the trading floor is 100-150 sq.m.;
good lighting;
good visualization of the premises is desirable: display windows, ceilings at least 3 meters high, an open layout that allows maximum use of the area.
The cost of renting such a room will be about 50 thousand rubles per month. Of course, in different cities prices can vary significantly. These are average data. You also need to take care of the warehouse. For 200 sq. m is about 35 sq. m. For 150 - 27 sq. m, for 100 - 18 sq. m. Of course, it is very desirable that there is a separate exit from the mini-warehouse to the street - for the convenience of loading goods.
How to register
For reference retail drogerie format does not require any special permissions. To open a store, you will need to collect a package of documents, which includes a sanitary and epidemiological conclusion from Rospotrebnadzor, permission from the fire inspectorate, and regulatory documents for the store.
To conduct commercial activities, you should register as an individual entrepreneur with a simplified taxation system (“income minus expenses” at a rate of 15%). Type of activity according to OKVED-2: 47.7 Retail trade in other goods in specialized stores. Also, you, as an employer, must register with the off-budget funds of the Pension Fund of the Russian Federation and the Social Insurance Fund, what to transfer insurance premiums for your employees.
Features of the design and functioning of the drogerie
The design of drogerie stores has its own specifics and largely depends on the assortment. To equip small halls, which are designed according to the principle of a supermarket, wall racks and island racks with end elements are selected. .
It is worth noting that the drogerie format does not imply big investments in interior and exterior design. The simpler the better. The trading floor is designed according to the principle of a supermarket. Since the trading floor is not very large, high racks here can only be placed along the walls, and island racks should be placed in the center. The simplest and effective method zoning - arrangement of racks with standard aisles: from 1.2 to 2.2 m.
There are companies that specialize in selling commercial equipment for drogerie stores. They provide not only racks, but also design a trading floor, counting required amount commercial equipment. One wall rack will cost about 7 thousand rubles, and an island rack - 8 thousand rubles. The cost of equipping a trading floor depends on the area. In addition to racks, you will have to purchase a cash desk, a POS system with cash register and other equipment.
Since the drogerie is a self-service store, a sufficient number of shopping carts or baskets must be provided. They should be enough even during peak attendance hours. In most cases, drogeries use standard baskets with a capacity of 20 liters. On average, you will spend 250-300 thousand rubles on equipment.
The product is laid out according to the principles of merchandising. The most demanded goods are located in the far part of the store, away from the cash registers. This is done with the expectation of impulse buying. Promotional or seasonal goods are usually placed at the entrance and in front of the cash desks.
As for the staff, the store is served by 2 people: the sales floor manager and three cashiers who will work in shifts at the checkout or advise customers. hallmark drogerie is the presence of one cash desk. General Fund wages will amount to 60 thousand rubles (including all deductions).
Target Audience
The target audience of drogerie is the residents of the nearest houses. Up to 90% of the store's turnover is provided by regular customers living within a radius of two blocks from the outlet. Of these, 95% of buyers are women. basis target audience are women between the ages of 25 and 50 who run the household. Drogerie buyers are more loyal than the audience of large supermarkets.
Do you need advertising
placement of announcements in the elevator;
flyers with coupons in mailboxes.
Advertise your store even before it opens. Then by the beginning of work you will already have some kind of base. And people who have heard about the imminent opening can come, if only for the sake of curiosity. And in such stores it is difficult to resist not to buy anything. To further stimulate consumers, announce a sale on the opening day, get them interested in great deals.
Costs and payback
Drogerie generate their profits through active turnover and low margins. Calculating income is quite difficult, because it depends on the area of the store, assortment, pricing policy, consumer potential and other parameters. According to experienced drogery operators, the net profit from one square meter retail space is about 20 thousand rubles a month. This means that the trading floor is 100 sq.m. will bring about 200 thousand rubles a month. Please note that this is an indicator of net profit, which remains at the disposal of the entrepreneur, minus all expenses.
Key business indicators:
Initial investment: 600 thousand rubles
Average bill: 400 rubles
Number of visitors per month: 1,000 people (or 33-34 people per day)
Monthly turnover: ≈ 400 thousand rubles
Monthly expenses: 180-200 thousand rubles
Net profit: ≈ 200 thousand rubles
Payback period: 3-6 months
Profitability: 80-100%
With a properly formed assortment, investments can pay off in six months. It is not necessary to expect a large volume of sales in the first months of work. People need to get used to your store. This will take approximately 2 months.
In custody
The success of a drogerie is largely determined by how advantageous a place is chosen. It is best to place such a store on one of the main streets of the sleeping area. Residents of nearby houses will become regular customers. The more houses you can cover, the faster you will recoup your initial investment and start earning.
967 people are studying this business today.
For 30 days this business was interested in 204631 times.
Profitability calculator for this business
Minimum investment in the opening of a tea shop at the initial stage of work (this includes the rental of premises, its repair, the purchase of equipment and packaging) will amount to 200 thousand rubles. Of course th...
We have repeatedly noted that the Western trading system is strikingly different from the Russian one, and the Russian side in this regard is not always in the black. For example, one of the most popular Western trade formats - drogerie - cannot successfully develop in Russia. And this is despite the fact that this format is convenient for both sellers and buyers!
We bring to your attention material on the specifics of this trading format and invite you to discuss its prospects in the domestic market.
What "bribes" drogerie sellers
The word drogerie itself is translated from German as "drug shop". Classic option drogeries are small shops selling essential goods: hygiene products, cosmetics, perfumes, household chemicals, some food products that do not require special conditions storage, as well as over-the-counter drugs. Such an assortment can be supplemented with goods for animals, jewelry and other useful little things. The main advantage of drogerie, from the point of view of buyers, proximity to home or work.
At the same time, this format has a number of advantages from the point of view of sellers - for example, economic benefits.
Small retail space allocated for stores of this type (150–300m2). Moreover, per square meter of area there is a large turnover and high throughput!
Acceptable costs for the creation and maintenance of stores. There are no perishable products in the assortment, which makes it possible to supply with less frequency and to load transport as efficiently as possible. In addition, the absence of the need for special conditions for storing goods allows you not to spend money on refrigerators and freezers, respectively, and the power consumption will be relatively small.
Minimum processing costs exterior and interior, because V in this sense Drogeri are quite ascetic. But here it is important to know the measure: placing perfumes and expensive cosmetics on shelves typical of food supermarkets can cause a negative perception by the buyer of such a calculation. Products in this group require special presentation. However, drogerie does not rely on expensive products. Here the average price category prevails. and a wide range of products such as shampoos, shower gels, creams, etc.
With such advantages, this format has practically no development opportunities in Russia due to legal restrictions RF. However, this does not prevent experts from talking about the prospects for the development of drogerie in Russia. Whether this is true - we will discuss in the next publication.
* Calculations use average data for Russia
600 000 ₽
Starting investments
400 000 ₽
200 000 ₽
Net profit
3-6 months
Payback period
If you are looking for a free niche for a retail business, then consider the idea of a drogerie store. You can start with a capital of 600 thousand rubles, and at the end you can make a profit of 200 thousand rubles.
Drogerie is a new format of trade in Russia. Such stores have long become popular in Europe, and we are just starting to develop. According to research firm Nielsen, today drogerie stores account for 20% of the European retail market.
What is drogerie
Drogerie is a store specializing in the sale of goods that do not need special storage conditions. The range includes household chemicals, cosmetics, perfumes, some drugs that are sold without a doctor's prescription. Stores of this format focus on products with a high frequency of sale.
The main features of drogerie are:
goods of low price category;
lack of perishable goods;
consumer goods;
fast moving goods;
sale of goods familiar to buyers from advertising. There is practically no advertising in the store itself;
walking distance. Target audience - people living 5-7 minutes walk to the store;
area 100-150 sq.m. This is a kind of standard for this format;
Definitely a self-service store.
Now you will be able to distinguish the drogerie from the usual hardware store.
The main advantage of this format is that, with a small markup on goods, drogeries have an impressive turnover per 1 sq.m. trading area. Running a drogerie store is cheaper and easier, and you can earn just as much from it. This niche in Russia is quite free. Drogers are opening in major cities, but in many they still haven’t heard anything about it. Having occupied this niche in time, you can create a stable business and make decent money.
Therefore, let's figure out how to open a store in the drogerie format.
Market analysis
The first drogerie appeared in Germany. This happened in the 1970s in the wake of the development of supermarkets and grocery discounters. Then German entrepreneurs relied on small stores with fast-selling goods that do not require special storage conditions. In Europe, the idea took root and is being actively implemented so far. And this is despite the fact that the assortment of drogerie is in many ways similar to conventional supermarkets. What is the secret? Sometimes drogeries can offer a better price, but more often it's all about the availability of goods. It is unlikely that someone will go for one cleaning product across the city to get to the supermarket. It is more convenient for a person to go to a store near the house. Therefore, the main advantage of the drogerie format is its favorable location. 80% of the turnover of such stores are purchases of regular customers living nearby.
Today, there are more than 9,000 drogeries in Germany. For comparison, in 2017, 96 stores of this format were recorded in Russia. As you can see, the market potential is quite large. According to analysts, in 2017, the shortage of drogerie stores in our country is about 60%.
That is, there is little competition in the segment, since the format is not yet so widespread. Drogerie has to compete with stores of other formats - supermarkets, hypermarkets, etc. And there is practically no internal competition.
Why is the drogerie format so popular in Europe? Some of the answers to this question are given in the table, which presents the benefits of business. But, despite the free niche and the rich experience of foreign entrepreneurs, Russian operators face many problems when developing this business format - this is evidenced by negative characteristics.
Advantages and disadvantages of drogerie
Drogerie can easily win over a customer, because such stores are within walking distance and offer low prices. What is the cost of saving? Firstly, drogerie products do not need special storage conditions. Secondly, transportation is quite simple and does not occur as often as food transportation, the assortment includes those goods that have a long or no shelf life. So you can sell goods at least for a month, at least for a year. No delay - no loss. The risk of material loss in this case is quite low. Thirdly, for the equipment of such a store you need a simple set: various racks, showcase stands. No complicated technology and expensive equipment. Furniture can be safely taken "from hand", which will further reduce costs.
Features in the formation of the range of drogerie
The range of drogerie involves only products with a long shelf life. Such goods include:
household goods and household chemicals;
cosmetics and perfumery;
goods for personal hygiene;
drugs that are dispensed without a doctor's prescription;
seasonal and promotional items.
In European stores, about 20% of the assortment are dietary supplements and medicines. But in Russia the statistics are quite different. This is because an entrepreneur must have an appropriate license to sell medicines. Many do not want to deal with paperwork, so they do without medicinal products in their stores. The assortment of drogerie has been adjusted due to Russian peculiarities. For example, household chemicals in the domestic market account for almost 15% of the total number of goods, while abroad this figure is 3-5%. In European drogeries, the most numerous and profitable goods are drugs and biologically active substances, which account for up to 20% of all goods. The word "drogerie" itself in German means "drug store". But in the realities of our business, selling medicines, even the simplest ones, is not so easy. Therefore, many people prefer to fill the shelves with other goods, rather than spend time, money and effort on medicinal products.
Supplier Relations
For suppliers, drogerie clients are inconvenient customers. This is because in this case, not the entire assortment is selected for purchase, but only the most popular items. It is also unlikely that the drogerie operator will take on the implementation of a new product, because he is used to working with promoted goods. In this regard, the purchases of such customers are not very large. It is unprofitable for suppliers to cooperate with small and even such problematic customers.
Therefore, drogers are looking for different ways to solve the problem with the purchases. For example, the Drogery Union alliance was recently created. It included 10 major drogerie chains. They were forced to merge after the increase in supplier prices. Drogers plan to achieve favorable prices by combining purchases. You can also find regional partners and offer them mutually beneficial cooperation. Another option is to look for small suppliers of a particular product category. Such suppliers are more loyal and ready to adapt to your requirements.
An important nuance: sales in the drogerie are aimed at maximum customer satisfaction, which is ensured by the presence of a full range of goods (at the level of 95%). In order for all commodity items to be in stock, you need to carefully consider the logistics and supply chain. And here, too, small suppliers who can adapt to your rhythm will come in handy.
The conclusion follows from this: the drogerie format needs analytics, planning systems and personal marketing.
Ready-made ideas for your business
To provide goods for 100 sq.m. retail space, you will need to make a purchase of at least 200 thousand rubles. It is important to correctly calculate the volume of purchases. Goods on the shelves should be in moderation. If the shelves are half empty, it will create a feeling of a small assortment. And if there is an overabundance of goods, and the buyer sees littered shelves, then he simply does not want to waste time looking for the right one.
Location and room for the drogerie format
Drogerie rely on residents of houses located within a radius of 500 meters from the store. So it’s worth looking for a suitable place in a residential area. Renting space here will be lower than in the central part of the city - and this is another advantage of the format.
Store requirements:
location on the ground floor of the building with access to the front of the street;
the area of the trading floor is 100-150 sq.m.;
good lighting;
good visualization of the premises is desirable: display windows, ceilings at least 3 meters high, an open layout that allows maximum use of the area.
The cost of renting such a room will be about 50 thousand rubles per month. Of course, in different cities prices can vary significantly. These are average data. You also need to take care of the warehouse. For 200 sq. m is about 35 sq. m. For 150 - 27 sq. m, for 100 - 18 sq. m. Of course, it is very desirable that there is a separate exit from the mini-warehouse to the street - for the convenience of loading goods.
How to register
Drogerie retailing does not require any special permits. To open a store, you will need to collect a package of documents, which includes a sanitary and epidemiological conclusion from Rospotrebnadzor, permission from the fire inspectorate, regulatory documents for the store.
To conduct commercial activities, you should register as an individual entrepreneur with a simplified taxation system (“income minus expenses” at a rate of 15%). Type of activity according to OKVED-2: 47.7 Retail trade in other goods in specialized stores. Also, you, as an employer, must register with the off-budget funds of the PFR and the FSS, which will transfer insurance premiums for your employees.
Features of the design and functioning of the drogerie
The design of drogerie stores has its own specifics and largely depends on the assortment. To equip small halls, which are designed according to the principle of a supermarket, wall racks and island racks with end elements are selected. .
It is worth noting that the drogerie format does not involve large investments in interior and exterior design. The simpler the better. The trading floor is designed according to the principle of a supermarket. Since the trading floor is not very large, high racks here can only be placed along the walls, and island racks should be placed in the center. The simplest and most effective way of zoning is to arrange shelving with standard aisles: from 1.2 to 2.2 m.
There are companies that specialize in selling commercial equipment for drogerie stores. They provide not only racks, but also design a trading floor, calculating the required amount of commercial equipment. One wall rack will cost about 7 thousand rubles, and an island rack - 8 thousand rubles. The cost of equipping a trading floor depends on the area. In addition to racks, you will have to purchase a cash counter, a POS system with a cash register, and other equipment.
Since the drogerie is a self-service store, a sufficient number of shopping carts or baskets must be provided. They should be enough even during peak attendance hours. In most cases, drogeries use standard baskets with a capacity of 20 liters. On average, you will spend 250-300 thousand rubles on equipment.
The product is laid out according to the principles of merchandising. The most demanded goods are located in the far part of the store, away from the cash registers. This is done with the expectation of impulse buying. Promotional or seasonal goods are usually placed at the entrance and in front of the cash desks.
As for the staff, the store is served by 2 people: the sales floor manager and three cashiers who will work in shifts at the checkout or advise customers. A distinctive feature of the drogerie is the presence of one cash desk. The total wage fund will be 60 thousand rubles (including all deductions).
Target Audience
The target audience of drogerie is the residents of the nearest houses. Up to 90% of the store's turnover is provided by regular customers living within a radius of two blocks from the outlet. Of these, 95% of buyers are women. The basis of the target audience are women aged 25 to 50 who run the household. Drogerie buyers are more loyal than the audience of large supermarkets.
Do you need advertising
placement of announcements in the elevator;
flyers with coupons in mailboxes.
Advertise your store even before it opens. Then by the beginning of work you will already have some kind of base. And people who have heard about the imminent opening can come, if only for the sake of curiosity. And in such stores it is difficult to resist not to buy anything. To further stimulate consumers, announce a sale on the opening day, get them interested in great deals.
Costs and payback
Drogerie generate their profits through active turnover and low margins. Calculating income is quite difficult, because it depends on the area of the store, assortment, pricing policy, consumer potential and other parameters. According to experienced drogerie operators, the net profit per square meter of retail space is about 20,000 rubles per month. This means that the trading floor is 100 sq.m. will bring about 200 thousand rubles a month. Please note that this is an indicator of net profit, which remains at the disposal of the entrepreneur, minus all expenses.
Key business indicators:
Initial investment: 600 thousand rubles
Average bill: 400 rubles
Number of visitors per month: 1,000 people (or 33-34 people per day)
Monthly turnover: ≈ 400 thousand rubles
Monthly expenses: 180-200 thousand rubles
Net profit: ≈ 200 thousand rubles
Payback period: 3-6 months
Profitability: 80-100%
With a properly formed assortment, investments can pay off in six months. It is not necessary to expect a large volume of sales in the first months of work. People need to get used to your store. This will take approximately 2 months.
In custody
The success of a drogerie is largely determined by how advantageous a place is chosen. It is best to place such a store on one of the main streets of the sleeping area. Residents of nearby houses will become regular customers. The more houses you can cover, the faster you will recoup your initial investment and start earning.
967 people are studying this business today.
For 30 days this business was interested in 204631 times.
Profitability calculator for this business
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One of the formats of house shops.
Today (despite the fact that Friday), I open a series of articles dedicated to drogerie - one of the most common formats retail stores. In the first article, we will consider general issues and look at Western examples of such networks. Later - analytics of all major Ukrainian networks and interesting small operators.
Drogerie is small shop 100-250 m2, which sells perfumery and cosmetics, hygiene, household goods, household chemicals, and a limited range of food products. In some countries, drogerie also sells over-the-counter drugs.
TO the number of such stores in European countries comparable to the number of classic "grocery" discounters. For example, there are more than 9,000 of them on the German market. This network format quite naturally arose as the niche of mass food stores (discounters and supermarkets) was filled. This happened in the 70s of the last century (not so long ago!).
The format of the store is remarkable, first of all, by the fact that the costs of organizing and operating the outlet are very low. Drogerie have high turnover rates per 1m2 of sales area. In addition, the costs for the creation and operation of such enterprises are significantly lower than in grocery stores.
Where are the savings from?
First, from the primary investment. Almost 100% of the entire Drogerie range does not require special storage conditions. This means that there are no specialized refrigerators and freezers - separate for meat, fish, dairy products, fruits and vegetables, etc. There are no medium-temperature slides in the hall for laying out the same fruits and vegetables, yogurts, gastronomy. No expensive low temperature baths. It is not required to install remote units or arrange a high-performance air conditioning system in the hall.
Secondly, simple logistics. The absence of perishable products in the assortment makes it possible to supply with less frequency, efficiently load transport, etc. And the fact that all products have a sales period of months (and years) reduces losses from the write-off of "expired" goods.
Thirdly, electricity consumption is determined mainly by the need to illuminate the trading floor (as you know, for a grocery store, on the contrary, the most critical is the total power of refrigeration equipment units). In some cases, the electricity limit simply will not allow the use of the premises for a grocery store. And under Drogerie - it's easy.
