Dancing is good for health, promotes harmony and well-being, and finally, it is just a pleasant and interesting activity, so their popularity is growing every day. But in order to shine at a party or at a disco with intricate pas, you need not only desire and courage, but also certain skills, and therefore classes in dance classes, schools and studios are very popular. And if you feel ready to start a new exciting business, it's time to learn how to open a dance school and make it profitable.

What are we dancing?

First of all, you need to decide what exactly beginner dancers will be taught in your school, that is, decide on the dance direction. It is not necessary to choose one at all: classical ballroom dancing, salsa and oriental dances, which are popular today, can be taught in the same school. The choice depends on several factors:

• demand: what exactly your target audience needs, what dances are in fashion now;
• competition: what existing schools in your city offer students;
• opportunities: good teachers of which direction you already have in mind
• your personal preferences.

Now another popular direction has appeared, which in terms of mass can compete with the most popular dance genres- Dancing for all. This is a program that allows those who do not know how to dance at all to learn how to move so as not to feel like a black sheep at parties and clubs. Each of the dance schools usually offers its own unique program "for everyone", which includes basic elements the most popular modern trends. It is this direction, with proper promotion and advertising, that attracts dance schools most students: after all, they can see and feel the result after a few weeks. And many of them continue to attend school after completing such training (as a rule, it lasts no more than 2-3 months), choosing one of the directions for themselves.

The choice of premises for the dance school

Finding a hall where you can teach dance skills is not so easy, since there are certain requirements for the room, and they are quite strict:

• its size must be at least 80 square meters;
• the classroom must be equipped with a high-quality ventilation and air conditioning system;
• for dancing in the hall, you need large - full-wall - mirrors and ballet machines;
• adjoining premises are required: men's and women's locker rooms, with an area of ​​15 sq.m. each;
• showers are needed in locker rooms;
• one more room - the foyer, where the reception desk will be located;
• you also need a rest room with upholstered furniture, its size must be at least 20 square meters. meters.

Similar rooms can be found in fitness centers, you can also look for a suitable room in the houses of culture.

A more complicated and costly option is to equip such a hall on your own: purchase a room of a suitable size and remake it in accordance with your needs. But you need to keep in mind that the costs in this case will be considerable: if the room has not been dancing before, most likely you will have to change the flooring and equip the hall with mirrors. Together with the redecoration of the rest of the premises, the possible redevelopment, all this can turn out to be an expensive project.

Choosing a location for a dance school

Not only the technical parameters and the interior of the premises for the dance school are important, but also its location. Moreover, a successful dance studio can be located both in the city center and on its outskirts - in a greasy area, each of them will have its own clients, since both solutions have their advantages and disadvantages.

School in the city center

Like any enterprise in the center, such a school will be considered more prestigious, and therefore higher prices can be set here. Large advertising costs will not be needed: a bright sign and announcements on neighboring streets will suffice, and it will be convenient for employees of nearby offices to go to classes immediately after work.

But this location has its downsides. The first and main one is the high rent, which will "eat up" a large part of the high cost of education. If the city is quite large, then traffic jams can regularly form on the approaches to the center, which will inevitably lead to students or even teachers being late. In addition, those who do not live in the center are likely to prefer dance studio closer to home.

School in a residential area

If you decide to open a dance studio away from the center, you can expect relatively low rent. Another undoubted plus is that there will be more housewives among the visitors, who would prefer to work out of the "loaded" evening time, and during the day, when the halls are often empty. Due to this, the permeability of the hall will increase. The competition here will not be high - there are usually few dance schools in such areas, but, of course, before choosing a room, you should make sure that there are no such establishments nearby.

The disadvantages of this location include a small number of students, especially at first: ballrooms on the outskirts are rarely crowded; lower than in the center, the cost of classes and the need to invest in advertising, hold various promotions to attract customers.

Recruitment

However, if you have excellent teachers - experienced and knowledgeable, the location of the school and advertising will not be decisive. They come to such a teacher again and again, their classes are recommended to friends, so good dance teachers are the golden fund of your school.

In order for the hall not to be empty, we need 4–6 teachers who will work according to the schedule. You will also need two cashier administrators working in shifts: they will have to communicate with visitors, answer calls, and sell subscriptions. To maintain order in the room you need to hire a cleaning lady.

Calculate income and expenses

Like any other business, you need to start organizing a dance school with detailed business plan. One lesson in a dance studio can cost from 250 to 500 rubles (we are talking about groups). The one who needs individual sessions with teachers, as a rule, pays more - 700-1000 rubles per hour.

As a rule, 10-15 people are engaged in each group. The most demanded time is in the evening, from 17:00 to 22 or even 23:00. However, morning groups can also be popular, which are enjoyed by housewives and people with a free work schedule. In the morning, private lessons are usually scheduled.

In order for the dance studio to pay off and generate income, at least 5 groups must work there per day.

The costs of opening a dance studio school can be as follows:

• Rent - from 50 to 100 thousand rubles, depending on the size of the city and the location of the school. If the rent of the premises exceeds this amount, there is a risk that the school may not be profitable.
• The cost of salaries to employees will be about 120,000 per month. Fixed wage usually at administrators and cleaners. Dance teachers, as a rule, receive a percentage of the subscriptions sold.
• The cost of equipment (mirrors, machines, flooring) - 80-100 thousand rubles. If you take a room already equipped for a ballroom, these costs can be avoided.
• Investments in advertising - about 30 thousand.

Thus, the income of a dance studio can be 100-150 thousand rubles a month, so the funds spent on organizing a business will return quite quickly.

Company registration

To establish a dance school, it is enough to register as a tax system, preference must be given or (if possible). No licenses are required to teach choreography.

If you do not rent a ready-made dance hall with all the necessary permits, but organize and repair your own, you will need to obtain special permits to open a school in it from the city administration, the Fire Department and the SES.

Advertising and promotion

Whether or not it is worth investing in advertising of your establishment is a question that every entrepreneur is looking for the answer to himself. At first, of course, you will have to do this. Of course, they will bring some “their” students after them. But it is necessary to notify the residents of the surrounding area about the opening of the studio, then announcements and distribution of leaflets in public places will be used.

Large-scale advertising on radio or television is needed, perhaps, only if you offer something exclusive, something that has not yet been in the city and you expect that they will come to you from any area for the “novelty”.

You definitely need a website for a dance school, or at least your own pages on city portals: now more and more often the question of where to go to study, including dancing, is being asked search engines. And it will be very useful if information about your studio appears in the top lines of the search.

Another interesting way to draw attention to the project is dance evenings, where students can prove themselves and show new skills, and just have fun. Others will definitely have a desire to “learn the same way”, and the studio will have new students.

Organizing a dance school is more troublesome than costly. So for a person who understands dance styles and knows how to work with creative people, this could be a great opportunity to organize profitable business with minimal investment.

The easiest way to open a dance school is to buy.

But if you still want to do it yourself - we suggest you step by step instructions from the expert company Tequila Dance Studio.

So, how to assess the potential market and demand? Market experts say that there is always a demand for dance training, but with the crisis, the audience has become cautious, so you need to focus on the fact that dancing is not just a sport, but also a favorite hobby, as well as a great way to deal with stress (which is especially important in unstable times). You can not be afraid of competition in dances, market players say: high demand is better than its absence. To choose a niche, you need to analyze not only the demand, but also your sympathy for certain types of dance. And in order to properly work out the detuning from competitors, it is necessary to take into account the areas where strong players are located (chains or recognizable brands) and traffic in these places, their pricing policy, dance directions, the presence of strong teachers, their pros and cons.

Personal experience

I opened when none of the players were in the city (St. Petersburg) yet. Now I have a big advantage - we are a network. We have a budget for promotion, we occupy a good position on the Internet. If I open new school, I will be noticed more people, since our brand is known to those who are interested in dancing, and on the Internet in search engines they will also see us large quantity potential clients. Now we have 20 of our halls and 3 franchises in Russia and we will expand. In general, our niche can be called competitive, but there are few strong players and networks in the city. When studying competitors, I look specifically at the big players in the market, the networkers.

We cover almost all age groups. We have children from the age of 1 with their mothers, from the age of 3 they are already studying without their mothers, teenagers, students, adults, pensioners (they dance for free under the municipal program). We even held classes for pregnant women. All of these groups need their own approach. The youth is interested in the party. For older people - the opportunity to find a soul mate or new friends.

To open a dance school, it is advisable to understand choreography or be a "practicing leader", that is, dance and teach. In a dance environment, building a strong personal brand is essential. As a rule, clients come to study with certain teachers, and if valuable employees go to competitors (taking their students with them), then the owner will have a chance to retain clients with the help of a personal “brand” - provided that he maintained a positive relationship with the audience. Contact with the audience can also be maintained at dance parties and events.

Of course, in addition to an interest in the dance industry, experience in business is also desirable. Otherwise, you can buy a template for a successful franchise business after studying the market.

Personal experience

I do not have a choreographic education, but I started dancing as a hobby about 20 years ago, and it was the interest in dancing that prompted me to create this business. I am a practicing leader, and this gives me a great advantage over those school owners who do not understand dance. Optimally, if you are not just interested in dancing, but do it yourself, education does not matter. It happens that the franchise is bought, but the school is not heard, because the leader does not rotate in dance circles and does not live by his own business, does not introduce new trends. We have almost 100 employees and we respond very quickly to changes in the business, customer requests, staff issues.

If you first open a small dance school with 2-3 halls, renting a room, then, according to average estimates, you can earn 100-500 thousand per month, depending on the city and area, traffic, demand, and so on - there are many factors that determine the success of a business. If there are three halls at your point, this is a small complex that allows you to cover a larger number of clients at the same time. Mostly people go dancing in the evening - after work, school, university. To attract customers during the day, you need to make discounts on daytime hours, but you're more likely to recruit small groups anyway. Eventually, when your halls are overbooked in the evening and you are recruiting mid-sized groups during the day, your business will grow and a second school will need to be opened. So gradually from a small hall you can grow into a network of dance studios.

Investment size

Step-by-step instruction

So, how do you start attracting clients and promoting your dance school?

Sales of school services are handled by the sales department. They look for potential customers in open sources, at events, while all contacts are entered into the database. In addition, managers work with incoming calls.

To search for personnel, it is better to use open sources(websites, social networks, ads), as well as recommendations. It is good if you work in this field and know personally professional teachers. If you have an interesting project and you are working on brand promotion, teachers will start contacting you. You may be able to "poach" some employees from other schools. In addition, after a while you will be able to "grow" professionals from your students. Teachers can be full-time and freelance, depending on their workload. Accordingly, they can be concluded employment contract or a contract. If funds allow, you can not search for personnel on your own, but find an agency as a contractor.

Documentation

It is more convenient to create an individual entrepreneur and choose a simplified form of taxation. If the business has two founders, you need to create an LLC, which provides for income tax and income tax.

The activities of dance schools are not yet licensed, since it has not yet been determined what type of service this business belongs to - educational, leisure activities, or, for example, health improvement. If you are renting a space, then most likely the landlord or management company should take into account the standard requirements. If you are furnishing a room from scratch, you must consider the requirements fire safety. To work with children, health books are needed. It is also necessary to coordinate the sign with the executive committee of the city.

Today, a variety of dance shows that are shown on television, few people are left indifferent. Human psychology is such that many viewers involuntarily imagine themselves in the place of the heroes of the programs, which means that people have a desire to learn how to dance. Lessons may be required for both adults and children, as dancing has a positive effect on health - they form the correct posture and beautiful gait.

Now it has become fashionable to engage in your own body through sports. However, not everyone is ready to go to the gym, and the dance studio is a great alternative to improve not only the figure, but also the mood. Dancing for many becomes a pleasant hobby that keeps fit and brings a lot of positive emotions, therefore, the demand for professionals who can teach the science of movements is constantly growing. That is why many aspiring businessmen are thinking about opening a dance school. We will discuss the main stages of the implementation of such a project, as well as the business plan of the dance studio.

How to open a dance school?

First you need to analyze potential competitors, study and consider the main nuances regarding the opening of a dance school. One of the main steps will be the choice of a priority direction. Who will your dance studio target? Only for adults? Children? Before starting the activity, it is important to correctly, since this aspect will further affect many organizational issues– choice of premises, renovation, recruitment, etc. Of course, it is not at all necessary to narrowly choose any one style, since this can significantly reduce the number of clients.

Important: usually dance classes are opened by those people who belong to the world of plasticity, music and movements, know how and love to dance. Often the organizer himself becomes a teacher, which is a huge plus, because it allows you to assess the situation from the inside and make timely adjustments to your activities. If you have not previously been involved in dancing, then keep in mind that it may be difficult to find teachers.

Business registration

In the conditions of modern Russian reality, no business is possible without proper documentation, that is, your business must be registered. To do this, you should choose the organizational and legal form. Some businessmen prefer to become individual entrepreneurs (IP), the choice of others may be a society with limited liability(OOO). The latter option is often just indispensable if you are organizing a business with someone - for example, there are two founders or more.

Important: at the stage of reflection, which is closer to you - an LLC or an individual entrepreneur, it does not hurt to think about possible debts. Unfortunately, no one is immune from failure, so the risks should be assessed in advance - in other words, it is better to spread the straw in advance. Individual entrepreneurs are liable for debt obligations with their property, that is, it is quite easy to “dance” an apartment or cottage if the circumstances are unfavorable, and luck has insidiously turned away from you. No one will deprive the founders of an LLC of their native living space, since a legal entity (in the absence of property) risks only its authorized capital, its minimum size today - 10 thousand rubles.

Having decided on the form, you can prepare papers for registration - the list will vary depending on what you prefer. Also at this stage, it is necessary to open a bank account and select the appropriate OKVED codes. As a rule, in the case of a dance school, the following are suitable:

• 93.29.2 - Activities of dance floors, discos, dance schools;
• 85.41.2 - Education in the field of culture.

The process of registering a business includes the choice of tax regime. Usually, businessmen who open dance classes stop at the simplified taxation system (STS). There are options here:

• USN "Income" - the tax payment is 6% of income;
• USN "Income minus Expenses" - the tax rate is 15% of the amount of income, reduced by the amount of expenses.

If for some reason the "simplification" does not suit you, you can think about common system taxation. However, it is worth considering that in this situation you will have to pay value added tax, although today there are many legal ways that allow. Choreographic activity currently does not require a special license, which, of course, will brighten up the life of an entrepreneur - extra paperwork has not yet made anyone happy.

Important: if you are renting a room in a business or fitness center, then most likely no additional documents will be required. Otherwise, you will need a number of papers: permission from the fire department, SES, etc.

Room search

If you want to create a dance studio from scratch, the first thing you need to do is to put all your energy into finding suitable place. Where to get a room? Options are possible here: rent, buy or even build. It is clear that the acquisition of space or the construction of a building involves significant start-up capital, and not all beginners possess it. Therefore, we will consider in more detail the simplest and most budgetary option - rent. What is worth paying attention to? We can highlight the main aspects that are important to consider when choosing a room for a dance school:

• Large footage - the dance class, where classes will be directly held, should be spacious and bright. The optimal area is usually 80-100 square meters. Meters are the last thing they save on when creating a studio, because dancing implies lightness and freedom, and crushing walls and low ceilings will not contribute to this in any way.
• Air circulation - it is best if the room is equipped with air conditioning, you should also remember about good ventilation. No one wants to learn how to dance in a stuffy room in a T-shirt sticking to the body, so it is important to create the most comfortable atmosphere for visitors, which is impossible without fresh air.
• Availability of comfortable locker rooms - people who come to dance at your place need to change clothes somewhere and leave their things. This means that you will need two locker rooms of 15-20 sq. m. (male and female). It is good if there is a passage to the bathroom with showers directly from there.
• Administrator's Corner and Lounge – If customers have arrived earlier and the dressing rooms are still busy, they can be offered to read a magazine or watch TV in a specially designated room (about 20 sqm). In the same place, as a rule, there is also an administrator's desk, which will answer questions from visitors and deal with organizational issues.

Thus, to open a dance studio, you will need to rent a rather large area - at least 160 square meters. Such a room should be sought in a variety of fitness centers or cultural centers. Of course, you can find an ordinary building that meets all needs, but most often this option it is distinguished by expensive repairs - since it will be necessary to significantly redo the premises (allocate changing rooms, showers, etc.).

So, if everything is clear with the requirements for footage and composition, then the question remains - which area to prefer? City center or outskirts? It is believed that dance studios located in the center are more popular and prestigious, however, the rent can scare you with its size. If you prefer a residential area, then the rent will be significantly lower, and competition, most likely, will not arise there. But... it is not a fact that the number of students will suit you - after all, not everyone will want to go to remote places even for the sake of dancing.

Purchase of equipment

When the premises are successfully found, the thought arises - how to equip it? It's great if you make at least a facelift that will be aimed at creating an individual style for your dance studio. Particular attention should be paid to the following points:

• Floor covering in the classroom. Are you thinking of getting off with little blood and just pouring concrete on the floor? Leave this thought, as this is unacceptable due to the fact that the concrete floor is very cold. High-quality parquet is best, and you should not save on it, as poor coverage can cause injuries.
• Lighting. The peak of activity in the dance school is usually in the evening - this is logical and understandable, since most students work during the day. The intensity of natural light at this time is not enough even if there are a large number of windows. Therefore, it is worth taking care of the artificial lighting of the studio, while it is desirable to choose sources that give the softest and most diffused light in order to avoid the formation of many shadows.
• Mirrors in the dance hall. It is intuitively clear that dances involve the presence of mirrors, this is a kind of traditional element that cannot be dispensed with. In this case, you can be guided by the option - "the more the better." As a rule, all vertical planes are made mirrored so that students can observe themselves and evaluate whether it is good to repeat the movements of the teacher. And then, there is another interesting nuance here - seeing themselves dancing, people get aesthetic pleasure, which helps to retain customers.
• Dance machines. Usually wooden ones are mounted, because metal ones, although they look more solid and beautiful, however, classes with them for students may turn out to be uncomfortable - if the temperature in the hall is low, then the machines will become cold and it will be unpleasant to touch them.
• Acoustic systems and sound amplifier for playing music. There is no need to trifle here, as many dancing people are also music lovers, so wheezing and booming music can make them just run away to another school. It is also possible to purchase a projector, with which you will show interesting recordings of dances to customers.

This is a certain minimum, but you are unlikely to get by with them, since everything depends on the chosen direction and the composition of the classes. For example, if you are planning to teach pole dance(pole dance), then, of course, the poles themselves will be needed. Some dance school owners also offer yoga classes, which require mats and sometimes special hammocks.

Do not forget about furniture, as well as other equipment. For example:

• Lockers, benches and mirrors for locker rooms;
• Plumbing equipment for showers and bathrooms;
• A set of furniture in the rest room - sofas, chairs, tables;
• Rack and chair for the administrator;
• Office equipment for the administrator - telephone, computer, printer, etc.

It can be seen from the list that the arrangement of the studio will cost a pretty penny, although at first glance, not so much equipment is required directly - a good floor, mirrors and machines. This set is not comparable to . But many novice businessmen who dream of opening a dance school are afraid of a lack of money. However, don't get discouraged because this question can be solved if you try.

Personnel attraction

Often, many people go to study not even in a specific dance school, but to a specific teacher. Therefore, the staff (namely teachers) plays in success dance business leading role. Most often, studios focus on several areas, such as ballroom dancing, oriental, latin, etc. This means that you will have to invite several choreographers and coaches (from four people) to work.

Important: when you are looking for a good teacher, it is not enough to find a person who dances beautifully, since the worker must also be able to teach others. Not everyone can explain and show the sequence of movements - this requires patience and talent. Most clients want individual approach, which is quite understandable, since people pay money for which they want to receive something - good mood, fit figure, dance skills, etc. Therefore, a professional teacher usually focuses both on the group as a whole and on each individual, trying to take into account his needs.

Not to do without additional staff:

• Administrator - he answers calls, communicates with clients, draws up and coordinates schedules, accepts payments, etc. If the school will work from morning to evening, two administrators (working in shifts) will have to be hired.
• Cleaner - dance studios have busy schedules under favorable circumstances, so cleaning should be regular, preferably after each class, which means you will need at least one cleaner.
• Accountant - it makes no sense to hire such a specialist, since it is quite possible to get by with the services of a person working remotely or coming.

Important: when recruiting personnel, do not be too gullible - of course, now all potential employees pass as standard, but many entrepreneurs perceive this as a formality. You should not treat the questionnaire like this - it is best to carefully check the data, because it may turn out that you were misled and instead of a super-professional choreographer, whose idol is Mikhail Baryshnikov, you will get a teacher who has not even completed his studies.

dance studio advertisement

In order for the business to be profitable, it is necessary to attract students, therefore, you will need high-quality advertising for a dance studio. You can do it yourself or turn to specialists. It is important to come up with a memorable name for the dance school - often the organizers, who are dancers themselves, use their own name. For example, in Moscow, the Evgeny Papunaishvili Dance School is very famous. It seems to be a simple name, but in this case the name speaks for itself.

To thinking through marketing strategy it is worth approaching responsibly, as it is directly related to future success and income. Consider the main directions for conducting an advertising campaign:

• Create your own site and groups in in social networks. They post information about dance directions and teachers, photos taken in the classroom, as well as pictures of the interior of the studio. Social networks today allow you to advertise your business almost for free or for little money, and the effect is not long in coming, because in our time people most often use the Internet to search for information.
• Mass advertising through television and radio. An effective way to express yourself, but also expensive. The advantage is the ability to shoot a commercial showing dancing in your studio. Such things usually attract much more words, since it is better to see once than to read or hear a million.
• Directed advertising in organizations, universities, kindergartens and schools. Not everyone can decide to go and learn to dance in splendid isolation, it is easier for someone when there is a company. So, this psychological moment should be used - invite, for example, students, offering them a discount. Or employees of some large company, forming a special group for them, where only “their own” will dance.
• Flyers, banners, streamers, advertisements placed on public transport. There are a lot of options, and all of them will bring results if they catch your eye. a large number of people. According to marketers, advertising on buses and trolleybuses is very effective, since, for example, people standing at a bus stop automatically store information in their memory.
• spending days open doors, reporting concerts, etc. Being engaged in any activity, I want to see the results of my labors in the end. Therefore, your students will be pleased to put their knowledge into practice, that is, to speak to the public, showing their skills. This moment The good thing is that such events allow not only to retain and delight regular customers, but also to attract new ones - who doesn’t want to try to go to dance classes, seeing how great friends or relatives are doing.
• Discount system and subscriptions - you can offer people a choice: pay for each lesson separately or purchase a subscription. The point is that the longer its term, the more profitable the final cost of the lesson for the student. And everyone loves discounts ... Your advantage in this case will be the appearance of regular customers.
• Free first lesson. A wonderful move that attracts visitors like a magnet. But here everything depends on the quality of your work - it is important to be able to interest a person so that he wants to learn dancing in your studio.

There is another unusual moment - if you think about it, many people go to dance schools in the hope of arranging a personal life. Usually there is a shortage of men in the studios, but you can try to purposefully attract them. How? Conclude an agreement with any organization where representatives of the strong half of humanity work mainly. Within its framework, the employees of the company will be provided with a free opportunity to study, and the company will pay, wishing, for example, to rally the team. By stimulating men to go dancing, you can emphasize that this makes them more attractive in women's eyes. Here you can remember the fragment famous song group "BI-2":

Where would one find such courage?
To enroll in a dance school.
And win your favor
Speaking in the language of movement...

You can also hold dance evenings where people can get to know each other and dance with each other at ease. American singer James Brown said that “any problem in the world can be solved by dancing”, and in the life of every ordinary person there are so many difficulties now that dancing is often an outlet, an opportunity to plunge into another world created by music and movements. Therefore, only teaching people is not enough, you need to give them a chance to realize their skills.

dance studio business plan

Any business undertakings are impossible without preliminary calculations, as they allow you to understand whether you have the necessary investments and whether the business will be profitable? Drawing up a business plan for a dance school involves an analysis of possible income and expenses.

Expenses

The initial costs of opening a dance school include:

• Business registration (LLC) - 15,000 rubles;
• Renting a room for 1 month (180 sq. m. for 600 rubles) - 108,000 rubles;
• Cosmetic repairs - 100,000 rubles;
• Equipment and furniture - 400,000 rubles;
• Advertising campaign - 100,000 rubles;
• Other expenses - 50,000 rubles.

The total initial investment will be approximately 773,000 rubles. In addition, it is also necessary monthly expenses, the lion's share of which will be staff salaries and rent:

In addition to the costs indicated above, at the end of each quarter, it is necessary to make tax payments from the profits received. Since you provide services, it is more profitable to choose the tax regime of the simplified tax system "Income" or UTII.

Income

Let's analyze the sources and the amount of possible income. To do this, you need to decide how much group and individual lessons will cost - usually the price of one lesson in a group ranges from 250-400 rubles, one-on-one lessons with a dance teacher cost from 800 rubles. The optimal group size is 10-12 people. In order for your activity to be profitable, you need to try to have at least 5 groups visiting the studio per day.

You can also offer services such as staging wedding dance. As a rule, many future spouses want to impress the guests at the wedding. beautiful dance, so you are unlikely to experience a lack of customers. average price for a course of classes, the result of which will be one learned dance, is 10,000 rubles. If your dance school starts to bring in a good income, then in the future you can think about it, since these types of businesses may overlap. For example, dancing requires beautiful outfits that can be sold in the salon, notifying the students of the school about this.

If you are planning to hold dance evenings, then they can also bring a good income, since traditionally a cash contribution is taken from each visitor. Thus, the estimated income for 1 month will be:

• Group classes (price 300 rubles, 5 groups of 10 people, 30 days) - 450,000 rubles;
• Individual lessons (90 lessons for 800 rubles each) - 72,000 rubles;
• Dance evenings (2 times a month) - 20,000 rubles.
• Production of a wedding dance (2 couples) - 20,000 rubles.

Thus, the monthly income is from 562,000 rubles. Income tax: 562,000 * 0.06 = 33,720 rubles. Profit for 1 month: 562,000 - 374,000 - 33,720 = 154,280 rubles. If we talk about payback, then, given the initial costs, it will come in about six months.

Important: You can also expand your business by bringing custom-made accessories, shoes, and outfits for students to dance.

What dances are the most popular today?

Any businessman who opens a dance studio expects that his offspring will flourish, but for this it is important to analyze what trends in the dance world are in demand at the moment? What do people want to learn? The following can be distinguished popular species dances:

• Sports ballroom dancing. They have always been relevant, but especially now - this is due to the fact that in recent years a lot of programs have appeared on television that dismantle ballroom dancing. And stunning outfits and unique movements leave no one indifferent. ballroom dancing divided into two programs: European (slow and viennese waltzes, tango, quickstep, slow foxtrot) and Latin American (jive, samba, paso doble, rumba and cha-cha-cha). As a rule, it is Latin that is popular in dance schools.
• Oriental dances (belly dance) are interesting in their color, they immerse in the culture of other countries. The good thing is that they can be practiced at any age and it is always good for health, posture and coordination of movements. Oriental dance easy to learn, they do not require a partner. What beautiful costumes...
• Street dancing (street dance) - the name of the style is very eloquent, it was born on city streets, squares and busy lanes. Today, street dance is liked by young people due to its looseness and the ability to express themselves through movements that do not have a strict sequence - since everyone is the master own body and is free to dance from the heart, and not according to the algorithm of the choreographer. IN street dancing there are elements of breakdancing, hip-hop, RnB, disco and many others.
• Pole dance (pole dance) - is a mixture of elements of sports acrobatics and erotic dance. Many confuse this direction with striptease, but you don’t need to undress in pole dances. On the contrary, unusual costumes are their invariable attribute. Due to the deceptive ease of movement, it seems that pole acrobatics is available to everyone, but this is not so - such dances require endurance, flexibility, coordination and good stretching.
• Strip plastic - this direction, as a rule, is preferred by young girls who want to be liberated, gain self-confidence and become relaxed. Those who want to get not only dancing skills, but also beautiful figure, easy gait and gracefulness that attract attention.
• Club dances are a kind of eclecticism based on such dance styles like RnB, hip-hop, jazz-funk, house, go-go, etc. Due to the variety of directions, club dances Suitable for both beginners and experienced dancers.

The list is endless because many trainers develop and teach their own styles. Zumba, twerk, salsa, contemporary and dancehall are also very popular. When opening a dance studio, it is not enough to focus only on the demand of the population, because you still need to find a teacher who can make the dreams of students come true.

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Thus, the dance school is great business, allowing you to get a stable profit, since people will always dream of learning how to move beautifully. If you want to organize the business in such a way that everything goes at the pace of the waltz, that is, “one-two-three”, without pitfalls and delays, then Special attention it is worth paying attention to drawing up a competent and thoughtful business plan for a dance studio.

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Running such a type of business as a dance school can become not only a bright and interesting occupation for life, but also a full-fledged commercial project that brings regular income to its owner.

First of all, you need to choose which dance classes will be taught at your school. When choosing dance directions, attention should be paid to modern dances, street dances, as well as social dances.

Modern dancing- tectonics, go-go, strip-dance, pole-dance, jazz-funk, etc.

street dancing- break-dance, hip-hop, house, street-dance, etc.

social dances- salsa, bachata, reggaeton, rumba, brazilian zouk, rueda, merengue, etc.

Initially, a dance school can be created as a highly specialized one (for example, only in paired social dances) or a general one. It depends not so much on the general demand of the population, but on the qualifications of the teachers who will work in your school.

It is better to attract well-known and talented teachers in similar areas and position the school as a specialized one. This, in turn, will increase the average check, since a narrow specialization implies the acquisition of deeper skills.

The reputation of a school is closely related to the reputation of the teachers working in it. Therefore, in order for teachers to be attentive to students in the group and constantly improve the quality of teaching, it is necessary to maintain healthy competition in the team. This is achieved by increasing the percentage of sales when a certain number of people are recruited into the group.

This business plan considers the opening of a school social dancing.

The dance school can be developed in two ways:

1. The presence of one large center with 2 - 3 halls;
2. Development of a branch network in different districts of the city.

In the first case, the coverage of the target audience is somewhat less, but there is a significant saving on administrative costs.

However, no matter what development path you choose, the first hall should be rented in the city center in close proximity to the metro station and public transport stops.

The full equipment of the dance hall consists of two fully mirrored walls, choreographic machines, musical equipment, air conditioning, and stretching mats. For specific dance directions, the installation of additional equipment is required. For example, for a pole-dance class, you need a pylon (pole). In this example of opening a social dance school, no additional equipment is needed.

The dance school business has a pronounced seasonal character. As a rule, the maximum demand is reached during the period from September to December and from February to May. During the summer months, people prefer to spend more free time in nature or go on vacation. As a result, demand drops sharply.

In winter, demand also decreases by 20-30% due to long holidays and school/student holidays.

The amount of initial investment is 460 000 rubles.

The break-even point is reached in the first month of work.

The payback period is from 8 months.

2. Description of the business, product or service

Dance school is a type of business in the field additional education and leisure. You provide clients with the opportunity to learn how to dance in a specially equipped hall under the guidance of an experienced professional. It does not matter the level of training and age of the student. Groups are divided according to the degree of skill. However, as a rule, children and the elderly are engaged in separate groups.

In the considered school of social dances, lessons are presented in the following areas:

Direction	Number of groups	Number of lessons per week for one group	Total number of classes per week
reggaeton

The number of groups for each direction is determined depending on the demand for this type of dance and the level of training of the group. As a rule, over time, 3 groups are formed in each direction: beginner, continuing and senior.

At the dance school there is an opportunity to study both in a group and in individual lessons. The main difference lies in the cost. Individual training costs 2.5-3 times more. For each type of training, you can purchase both a separate lesson and a subscription. The Standard Membership is valid for one month and includes either 4 or 8 lessons. The subscription is nominal in nature and applies only to the person for whom it is registered.

A complete list of services with an indication of the cost you can see in the table:

Name of service	Number of lessons	Cost, rub.)
Individual lesson
Individual subscription
group lesson
Subscription for group classes
Universal subscription*
Travel pass**

All subscriptions, except for the universal one, apply only to one direction of dance and are assigned to a specific teacher. This necessary measure in order for the group to have a permanent composition and develop steadily. A universal subscription is an opportunity to attend 8 classes within one month in any direction and with any teacher. The only limitation is the compliance of the student with the level of physical fitness of the group.

A travel pass is valid for 2 months and applies to one dance direction. At a cost, such a subscription is more expensive than a group one, but cheaper than 8 one-time lessons. That is, if a client is forced to go on a business trip for work, then he does not lose his classes, and the school retains the client.

If a student regularly attends classes during a month, then he can purchase a subscription for the next month with a 10% discount. If a client brings a friend who buys a subscription, he (the client) receives a 15% discount.

This flexible payment system allows you to retain customers and increases demand for services.

3. Description of the market

Target audience of the dance school

The target audience of a dance school can be very diverse. Everyone loves to dance: children, adults, and even the elderly. Therefore, a more detailed definition of your audience will directly depend on what areas of dance you will develop in your school.

For example, if for such directions as belly-dance or pole-dance the target audience will be unmarried girls from 18 to 30 years old. And break-dance classes are mostly attended by young guys aged 15 to 25.

For social dance school the target audience will be described as follows:

Men and women aged 20 to 35 years. As a rule, these are already working people who are not married. 80% of dancers are in search of a "second half". In addition, these people are open to communication and well socially adapted. The main purpose of visiting dance classes is to take a break from work and at home, to plunge into the holiday atmosphere. They are loyal to the design and equipment of the hall. For them, the main thing is the communication that takes place within the group. An important criterion for finding a school is location, contingent, regular dance parties.

Based on the described criteria, we can conclude that the main attention in the service should be directed to establishing "friendly" relations with the client. Teachers should give Extra time for holding events that contribute to team rallying - weekly parties and organizing outdoor events. As for the external positioning of the dance school for potential clients, a friendly, well-organized team, consisting of both beginner students and experienced teachers, will stand out as the main advantage.

Competitor analysis

Competitive advantage of the dance school

4. Sales and Marketing

5. Production plan

Every business activity must start with state registration organizations. When opening a dance school, the best solution would be to register as individual entrepreneur. The indicated OKVED code is 92.34.2. Activities of dance floors, discos, dance schools. The taxation system used is the simplified tax system (6% of income). Since IP provides services to the public, then cash machine is not needed, it is enough to issue strict reporting forms (BSO).

After registration, you need to choose a room for the school. The room should consist of a main hall, two dressing rooms - separately for men and women, a bathroom, a reception room (reception), a staff room. The hall must be at least 50 sq.m., have a rectangular or square shape and even walls. Thus, the rented premises must be at least 100 sq.m.

Location selection criteria:

• City center;
• Proximity to transport interchanges, metro stations and bus stops;
• Availability of parking.

1. Wooden flooring (parquet or laminate);
2. Large mirrors on the surface of two walls;
3. Good lighting;
4. Floor mats, water cooler.

A reception desk is installed in the reception area, 3-4 chairs for clients. There are benches and lockers in the locker rooms. The staff room is equipped with a table, chairs, wardrobe. This is a place for teachers to relax.

While you are setting up your work space, you need to start looking for teachers. You can search for them in online mode, browsing the websites of famous dance schools in your city, and then the personal pages of teachers on social networks. You can look for employees at dance forums and festivals, at master classes in areas of interest. However, be prepared for the fact that all experienced and in-demand teachers are already working. You need to not only analyze the market and identify the best dance gurus, but also offer them more favorable terms of cooperation. You will have to use all organizational skills to create a close-knit team of professionals.

After you have formed a staff of workers, you can begin to conduct the first trial lessons, after which you will sell subscriptions and form the first groups of students. In parallel, disseminate information about your school on the Internet and in print format.

6. Organizational structure

To start the work of a dance studio, it will be enough for you to work with 3 teachers in different directions. In addition, to work with clients, you need to hire an administrator. Since the flow of customers will be small at first, the school will fully function only in the evenings on weekdays and during the daytime on weekends.

For the well-coordinated work of the team, you need to write down detailed job descriptions for each employee. Before starting work at the school, each employee must pass an exam in knowledge of their job description, and general rules interactions between employees within the current organizational structure of the school.

Administrator

Administrator duties include:

1. The opening of the hall half an hour before the start of the lesson;
2. Checking the working condition of musical equipment;
3. Checking the condition of the premises (cleanliness of the hall, availability of additional equipment);
4. Pre-registration of clients for classes;
5. Maintaining a client base;
6. Meeting students, familiarizing everyone with the rules of the dance school;
7. Sale of subscriptions and acceptance of payment;
8. Accounting for class attendance, maintaining the rating of teachers;
9. Drawing up a schedule of classes for each month, taking into account the wishes of clients;
10. Answering calls, consulting on all school services and work schedule;
11. Looking for new clients;
12. Cleaning the room after class
13. Closing of the dance hall.

Depending on the number of employees in the administrator position, the schedule and rules of the work of your school, the items of the job description will change. However, even before starting work, you must make sure that the applicant for the vacancy is familiar with all the responsibilities, since it is the studio administrator who is the face of your school for each client.

The salary for an administrator consists of a fixed and percentage part (7,000 rubles + 3% of the amount of revenue). The administrator's work schedule also depends on the workload of the studio. As a rule, the administrator works from Mon. by Fri. afternoons and full day Saturdays.

Teacher

Dance instructor responsibilities include:

1. Timely start of each lesson;
2. Familiarize students with safety at the beginning of each lesson;
3. Maintaining order in the hall during the lesson;
4. Individual approach to each student - control of achievements and consultation on any issue related to classes in this area of ​​dance;
5. Continuous independent professional development in the chosen area of ​​teaching;
6. Improving the reputation and expanding the base of regular students.

The teacher's salary depends on the number of students in the group and is determined as follows:

Thus, each teacher is personally interested in increasing the number of people in the group and developing the demand for the dance school.

If the teacher himself comes with his client base, then you can offer him to pay for the rent of the hall (300-500 rubles per hour) and 30% of the amount of revenue from the classes of this teacher. The teacher's work schedule is flexible. In fact, he is only at school a few hours a week.

Director

Salary fund

Salary fund
Staff	Salary per 1 employee (rub.)	The number of employees	Salary Total (rub.)
Head teacher
School Administrator
Teacher*
General fund of salary

*Note - the payment of the teacher depends on the hours of work. In 1 and 2 months of work, there are about 7 classes per week per teacher. The maximum rate is 500 rubles per hour.

7. Financial plan

The most costly in opening a dance school is the equipment of the dance hall. This item of expenditure accounts for at least 262,000 rubles. The total investment amount is 460,000 rubles.

Investments in the opening of a dance school

*Note - office expenses are considered, as well as expenses for hosting dance parties and other events

Dance school income

The income of the dance school depends on the number of subscriptions sold per month. At the same time, the number of classes may not increase, since initially the groups are only half filled. Then, after the number of students in one group becomes more than 15 people, the next group is formed.

Month of work
Number of tickets sold per month
Average monthly subscription price
General income
Total consumption
Rent (sq.m.)

A dance school will help you spend time with health benefits and pleasure. How many people after studying, work would gladly spend their free time for such a fun activity. Parents are happy to take their children to dance mugs, because the movement to the music is not only on physical training has a positive effect, but also on the formation of personal qualities.

It takes a little effort to open such an institution, but a love of dancing is required. An excellent option would be the presence of pedagogical experience behind him in this area. A previously completed dance school or at least a short experience as an instructor will greatly facilitate the choice of the future direction of your studio.

Initial Costs

• Renting premises from 70,000 rubles;
• employees from 140,000 rubles;
• equipment and repairs from 60,000 rubles;
• advertising and website creation about 50,000 rubles.

For the opening own school dances in total will be needed spend about 320,000 rubles.

One lesson depending on where the school is located on average it costs 300-500 rubles.

Estimated monthly income in the region of 350,000 rubles.

Net profit will be about 150,000 rubles.

Dance school profitability

The profitability of a dance school directly depends on the number of clients. The number of groups required to obtain a stable profit should be three or four daily. The optimal number of students in each group is 15-20 people. You can also organize individual lessons that can bring up to 20% of the total profit.

Possible Problems of the Dance Business

Of course, a pleasant environment, convenient access to the school, high-quality equipment, and the original name attract customers. But teachers are the determining factor. However, all good masters have already opened their schools and have been working for themselves for a long time. It is quite difficult to find a professional in their field, the main problem of the dance business is this.

To recruit capable instructors to your school, you will have to work hard - go around many such institutions, trying to lure the best, ring up ads or find out from the dancers about their favorites.

The next problem may be the recruitment of customers, especially if there are already similar establishments in the area. To interest future dancers is possible only by deed.

You can develop own training program, the main thing is that after a few sessions a person feels and sees a positive result, development. This will be a great advertisement, customers will naturally recommend your school to their friends.

Opening of a dance school business is profitable and incredibly exciting. This is an opportunity to show yourself, teach people to dance, hear music and move correctly.

Now dancing is gaining more and more popularity, and with the relatively low cost of one lesson, there are enough people who want to try it. Pleasant communication with like-minded people, the fight against complexes, keeping the body in shape, control - these are all dances.

To carefully study the market, identify the most popular dance directions in your area, find and convince professionals to work for you and then you will be provided with stable income.

How to open a dance school? Watch the following video for tips: