How to hold a solo concert. Organization of concerts - business and hobby

Typically, spin own creativity takes not less strength than its creation. So don't expect the audience's attention to fall on your head on its own. Think about how to organize a concert, collect information about how they did it creative people of your direction, which it really helped. After all, you don’t want the works created on the wave wonderful feelings and lovingly improved by labors, gathered dust on a shelf or in a drawer.

One spirit will not be full

The attention and love of the fans is a wonderful thing that every artist aspires to. Even if you are primarily interested in purely creativity, it is always nice to see that your ideas are shared. It is especially valuable that there are like-minded people nearby, and you are the spokesman for their feelings, and in a sense they are grateful for this.

Many artists make art for themselves. But if you ask if they would like to speak, many give a positive answer. The same goes for money. A novice artist needs to figure out how to organize a concert in his city and recoup the effort with some bonus.

Ideally, each person should do what he loves. If this is music for you, figure out how to make a dream come true, and a hobby into a profession. All of us humans are interconnected. So without the support of the public, you are unlikely to be able to become popular and rich, no matter how technical and thoughtful your compositions are. The masses need to be able to interest. Can be done as solo concert, and joint with some well-known or the same beginner group.

Where to begin?

In order to understand how to organize a band concert, even the most exalted minds will need to get down to earth and look at the issue from a purely practical point of view. You will have to negotiate with many people, learn how to solve organizational issues and understand the wishes of others. If by nature you are not only a creator, but also a talented leader and organizer, you will be able to understand how to organize a concert.

It is necessary to think over the type of event: it will be a solo performance or a festival. To achieve success, to see an enthusiastic crowd in the hall, and not two half-asleep beer drinkers, you need to figure out how to properly organize a concert. The event must be of high quality and original in order to win positive ratings and attract attention to you in the future.

First steps towards the goal

Let's say you already have a rough idea of ​​​​what the upcoming event will be like, you can organize a concert in a club or at open area. Now you need to carefully consider the list of speakers, take care of good advertising. Of course, if you do not yet have a producer ready to help financially, you will have to resolve this issue on your own. Nobody said it would be easy. But this is your dream, so fight for it.

How to organize a concert of an artist if he has little material and few people know him? It would be good to enlist the support of more experienced and beloved by the public musicians. Of course, they must also have good reasons to perform on the same stage with you. This is either a fee that you share with them, or other interesting conditions. If you are on the same level, it will be a mutually beneficial transaction, in which both the costs with liability and the profits can be divided equally.

If you really are not very experienced yet and are thinking about how to organize a concert, it is better to gather musicians who can hook you more not with their image and promotion, but with originality. In general, those who are in approximately the same conditions as you. They may already be famous in your city, but not big stars on the national stage. It is with such people that it will be convenient for you to go shoulder to shoulder and learn from their experience. At this stage, the most important thing is to organize everything qualitatively so that they want to see you again.

Specify the place and time

How to organize a band concert will become clearer when you agree with the club managers on the time of your event. If you don't know how to contact them, check out their official website. There, most likely, you will find all necessary information. You need to talk with the administration about the place where the event will be held. Also important details are the fee, the form of payment, the requirements for speakers. The date must be agreed in advance. It is advisable to prepay in advance to avoid force majeure.

The location must be chosen very carefully. Carefully study all possible options, find out how much you will need to pay for the rent, how many people will be able to go there, whether the transport interchange will be convenient. Ideally, if there are bus stops, fixed-route taxis or metro nearby. Remember that in the event that the concert is not scheduled for the weekend, you can negotiate a discount with the owners of the institution.

Get Support

How to organize a concert without significant damage to the wallet? In such cases, it is best to have a sponsor. Music and art are also in their own way a commodity, the subject of bidding, purchase and sale transactions. So your work must be presented in the most favorable light.

You or your patron will have to spend money, but there are many ways to cover part of the costs. For example, by renting a bar, you can become a subtenant and provide advertising services using the premises, toilet cubicles, stage surfaces on the side and back. You can also hold contests and promotions, allow flyers to be distributed during the event, and sell goods in specially designated places. Even on your own poster for a fee, you can place someone's text, promote audio and video advertising, take some time for a press conference.

Well, imagine that you want to do a concert for group X.

1. First you need dating. Art directors, concert managers of clubs. For starters, you will find out the amount for the site from them. That is, it can be either a fixed amount (in large halls), or a percentage of tickets. These wonderful people you will find out about free dates. Now you need to meet the band, or their manager, or concert agent, or some other super-duper Argonaut merchandiser. And if you manage to interest both the first and second, then magically match everyone by numbers, then the first step has been taken. It is often more difficult to match musicians and a venue by dates and times than anything from the list below.

2. The amount of money. Now you should understand what you need pay:
-Group BEFORE the concert (There are three types of payment: if the group is well-known and collects from 300 and more people, then it is usually a fixed fee. Sometimes groups play for a percentage of tickets, but this is rare. And even rarer is the system "the first N-thousands go to the club, the rest to the group." The latter type happens in small clubs for 100-200 people). By the way, most bands accept fees in dollars. Without revealing specific amounts and personalities, I will say that the average group in terms of popularity usually costs 1000-2000 bucks. Famous guys from 5000 greens and above;

- Pay for their travel and rider , where there can be anything at all: from a table, a chair, a bottle of whiskey to the presence of an Arizona beaver in the dressing room at the age of 3 and a half years. Be ready to look for and buy any nonsense if you are carrying big-name guys. Although in practice most often the rider consists of "tickets to your city, eat, sleep." By the way, about the Arizona beaver - a real case;

- Pay for the site. And related expenses in the form of own travel to the club, then to the house, to the airport / railway station and back. It seems like a trifle, but it will cost a pretty penny;

- Advertising. This is the worst. Attendance at your event generally depends on this item, so hire yourself a good SMM manager and PR manager. This will deprive you of part of the profit, it would seem, but without these people your concert will gather, say, 200 people. And with them 500. So they will bring you more income than expenses. By the way, finding them is not so difficult: remember the latest high-profile events and concerts that your ears "buzzed" about, find meetings in VK and there will already be contacts of these people.

3. A lot of free time. You will have to actually advertise the event. By the "publics" of the city, by musical communities. It can be posting posters, handing out flyers, targeting, mailings to group members, etc. As I said, advertising is the worst thing. And even if you have a PR specialist and a master of SMM, this will not save you from the hardships of working on your own. In addition, it is also necessary to agree on a sound check for the musicians, book a hotel for them (if necessary). A separate problem is the sounders. If the group is not lucky with a sound player, then you need to find a normal one. Otherwise, you run the risk of stumbling upon an apprentice nerd, after which the fans will stretch you to the very heavens. Moreover, in large clubs there is such a person, as a rule, but you should not rely on his professionalism. We still live in Russia. Racks with merch, sponsors if any. In general, promotion is everything you can do to interest and diversify the concert in conjunction with productive work.

4. After the event, when you pay off everyone, you may have some pennies left. You can buy yourself tissues and wipe your face from tears. After the first few gigs, you will probably wake up feeling that you are helping people to hear the music, helping them to just relax and feel a little happier. And the topic of money somehow disappears by itself. But these are temporary difficulties. It is not worth dreaming that from your first concert you will collect an amount for a comfortable old age. In general, I do not advise waiting for any sky-high results. Start with three or four gigs for little known bands. Immerse yourself, so to speak, in all the charm of organizational activity. And there you will already understand: do you really need it.

Organization of concerts as a business today is not only interesting, but also extremely profitable business. Just think: doing this kind of thing, you can kill two birds with one stone - get money and enjoy listening to your favorite music.

What qualities do you need to have to organize such a business?

It should be noted right away that the organizer of concerts is not an easy profession. Firstly, it requires a lot of time and effort, and secondly, a person who is engaged in such a business must have certain qualities. First of all we are talking about stress tolerance.

After all, in order to make the organization of concerts a business that brings good income, you will have to communicate with different people. Including with the stars, as well as their producers and representatives. Some of them are quite pathos personalities.

In addition, before becoming a concert organizer, you should understand that shy and unsociable people have no place in this area. After all, you will need a sense of purpose, a healthy share of perseverance, grammatically correct speech and the ability to quickly make the right decisions.

Do you think that such a thing is up to you? Then you should learn more about how to organize an artist's concert and make money on it, where to start and how to please the performer and the public.

Before you organize an artist's concert on your own, you should decide what kind of event you are going to hold. Will this performance be one famous person, group, ensemble or festival with multiple performers. Only after that you should start thinking about how to start organizing a concert. Here are a few simple recommendations that will help you make your dream come true and earn money at the same time:

• You should start, of course, with the choice of a suitable site. Don't get hung up on one option. If you organize such an event in your city, do not be too lazy to meet with the directors of clubs and halls in person. Discuss rentals, inspect dressing rooms or other facilities that will accommodate artists.
• Contact the director, producer, or other representative of the artist ( musical group). Contacts of these people can be found on the Internet on the official website or on the covers of discs. Discuss with representatives of the stars the size of their fees, the rider and other nuances.

It is worth noting that initially it is better to opt for little-known performers who are in demand in narrow circles. This experience will be enough before organizing a concert of a star or group gathering in literally stadiums.

First steps

Prepare a detailed commercial proposal that you will need to find sponsors. This happens according to the following scheme. The space you rent for the duration of the concert belongs to you, which means that you can attract sponsors by placing advertisements in the hall, on the stage, and so on. In addition, you can invite representatives of certain companies to run promotions and other promotional activities. With agreed sponsors, be sure to conclude an agreement.

Before organizing a group performance, you will need to take care of an advertising campaign. Put up posters, advertise in the media and social networks, distribute free flyers to high school students and students, which will also help you spread the word about the upcoming event.

• At least ten days before the event, hold a press conference with journalists. You can also distribute invitations and flyers, organize a small buffet, and provide representatives of the fifth power with all the necessary information that will be needed to write articles and release reports on TV and radio.
• Before organizing a concert in your city, take care of the calculations and distribute in advance the funds that will be received from the sponsor. It is necessary to immediately calculate the profit, as well as the fees of the stars and the wages of their assistants.
• On the long-awaited day of the concert, try to personally receive the stars on the site and see them off after.

Now you know how to organize a concert and where to start. Do not have high hopes for the first profit - perhaps it will not be too big. But the first organizational experience you get is worth much more.

The ability to organize an event is an important skill for everyone. modern man. For a musician, a concert is the main format of his work and a source of income. Many creative people resort to the help of professionals. Agents and managers know how to properly organize advertising campaign, find resources, sell tickets. And the task of the artist is to light the hall with his inspired creativity. In the history of art, a natural symbiosis of a musician and a manager has developed.

I see the goal, I believe in myself

The simplest option - you want to introduce your friends to your music. How to organize concerts in this case? The easiest way is to hold a flat. Home concerts were very popular in the USSR in the second half of the last century. Moscow and St. Petersburg rockers did not get along with official culture and were forced to act secretly.

Home concert, or Back to the USSR

In those days, there were traditions of the apartment house. Several musicians played acoustic instruments. No sound equipment was used. There were few spectators. They could talk freely with the musicians, and often the concerts turned into a feast or just friendly communication.

Today, it is possible to use sound recording equipment within the framework of apartment buildings. And the speakers and amplifiers will disrupt public order and interfere with the neighbors. The exception is private households. No official permission, no hall rent, no advertising, no expenses at all are needed to hold a house party. Enough free space, which one of your friends will provide free of charge. There is only one minus of the apartment house - the lack of income.

Help from a non-profit organization

How to organize concerts if you need to raise money for a good cause? Need a small amount urgently? Reach out to friends and acquaintances. But instead of simply asking for a loan, organize a concert-feast in your apartment. Let it be a little party. Tell the audience about your problem or arrange a presentation of the project. Set up a money box. It should look bright and attract attention. For those who prefer electronic payments, bank details should be printed. Hang the leaflet in a conspicuous place, and also distribute to each of those present.

Consider how your friends can control your spending. They need to understand where their money will go. How to organize concerts for charities and non-profit organizations? Here a simple apartment house is not enough. It is necessary to raise a lot of funds. Therefore, a competent advertising campaign is needed.

What to show the viewer

Define the target audience. Studies show that people of all ages and social classes donate to charity, but most of all - young men and women after forty. Both categories of citizens belong to the middle class. Unfortunately, these are completely different target audiences. It is not possible to create a common advertising campaign for them.

How to organize a charity concert and define your target audience? Do your own research. Start with an experiment. Try to hold a promotion in the main square of the city. She may look different. Hand out booklets and free artist demos to passers-by. Entertain walking people, and they will be grateful for it. You can arrange a small auction. Selling handmade toys, unfussy drinks, calendars, magnets and other small items will attract the attention of the townspeople.

Target audience and repertoire

Pay attention to who donates the most. You can involve a special observer in the study. This is how you define your target audience. Such an advertising campaign requires a lot of investment. To avoid this, try to attract volunteers.

Studied. But how to organize a concert? The next step is the image and repertoire of the artists. Explore the musical tastes of your future viewers. To do this, it is enough to monitor social networks. Pay attention to profile communities. For example, ladies gather in groups dedicated to family, children, and culinary recipes. Check what other communities they are in, whether they post music. Bikers, hipsters, yuppies, as well as representatives of other subcultures and social strata of society have their own groups.

Speech structure

Musical tastes target audience studied. Before organizing a concert, introduce the artists to the repertoire. Together with the musicians, make a list of songs in a certain order. Do not forget that concert numbers must be contrasting - a fast work will certainly be followed by a slow one. Include performances by artists of other genres: dancers, comedians, circus performers. Men's numbers must alternate with women's. Do not forget that such an event does not last more than one hour. Don't take breaks between sections. Otherwise, after the intermission, you will not count the number of spectators.

The image of the musicians and the tasks of the producer

Attention should be paid to the appearance of the artists. If you are interested in how to learn how to organize concerts, take care not only of the costumes and make-up of the group, but also of their manner on stage. For a young audience, abrupt movements and extravagant appearance musicians. Older viewers won't like it. They will appreciate the calm and contemplative mood of the event. In addition, you need to take care of renting high-quality sound equipment, hiring professional lighting technicians, and even supervise the cleaning of the auditorium.

How to organize concerts? It's difficult enough. Popular among managers and organizers popular expression: "If you want everything to be good - do it yourself." This wise aphorism fixes main problem all leaders. Finding responsible performers is one of the most difficult tasks. Therefore, the organizer needs assistants who control different areas of work. It is desirable that you have complete trust in these people.

As you know, creativity and discipline are incompatible concepts. Exceptions to this rule are rare. Artists can cause a lot of trouble. Do you want to know how to organize concerts in your city? Succeed in the field of production. Earn money for yourself and artists. And then you will be contacted best musicians. Of these, the most talented and disciplined should be chosen. Then success is guaranteed.

Where to hold a concert

A separate problem is the rent of the hall. It's good if the city has a Palace of Culture, a club, a stadium, a philharmonic society or something like that. And you have money for rent. If a professional concert hall no, you need to turn on the fantasy. Do you want to know how to organize a concert of a rock or pop band? needs a rehearsal room. Most likely, the group already has a capacious garage or warehouse where they regularly meet. You can ennoble this room and hold a concert there. Each city has a large warehouse or production workshop. It needs to be cleaned well. And then it's perfect for a rock performance.

How to organize a group concert, the practice of holding festivals will tell contemporary art. Often they are on the territory of abandoned factories and factories decorated in the loft style. Huge rooms have almost no partitions. Functional areas are distinguished only by meager decorations. Musical performances take place in a small hall. There are also exhibitions of installations, souvenir stalls and fast food sheds. Try to adopt this practice. Lease part of the premises to merchants. To do this, you need to have official permission. To get it, you have to work hard. But you are guaranteed a profit.

To lead is to foresee

It is good to organize the sale of discs with the group's records at the entrance to the hall. If the group is known only in your city, it is likely that their music is not yet available on the Internet. It's just that no one has been able to download it. Therefore, fans will be happy to buy their favorite songs. Holding a concert in an abandoned production facility can cause some problems. For example, there may be no outlets for connecting audio equipment. All possible problems must be carefully studied long before the start of the concert. And try to eliminate them. A good manager anticipates everything possible difficulties in advance.

distinguished guests

How to organize a concert of a star? And what is the cap on the fee? Such questions are often asked by young art directors of numerous nightclubs, which today appear in every city like mushrooms after rain. Novice managers should be aware that the costs will not be limited to the star's fee.

Large funds will be spent on the relocation of the artist and his team, as well as on accommodation. The star will not stay in a cheap hotel and eat in the dining room. There is no guarantee that you will make a profit. It is more likely that there will be losses. Another difficulty is drafting a contract. It should be entrusted to an experienced lawyer who has worked with such documents before. This is another expense item.

The artist's fee may vary depending on the circumstances. Great importance has the date of the concert. For example, the amount of payments increases several times. Much depends on the time the artist is on stage and the number of songs he has to perform. The number of viewers and density are taken into account tour schedule stars. The larger they are, the more expensive the concert will cost the customer. If you still decide to invite a star, you should book performance dates in advance and coordinate them with the musician. Clear organization is the key to the success of the event.

A concert that can claim to be one of the most memorable events is the result of carefully planned work. Zoya Skobeltsyna and Svetlana Yaremich told JazzPeople where to start young specialist, about the most difficult thing in the work of the organizer and about success in the concert field.

FIRST EXPERIENCE

WHERE TO START?

STAGES OF WORK

ABOUT VERSATILITY

ABOUT ADVERTISING

THE MOST DIFFICULT

The need to be constantly involved in the process. It is impossible to open a pr-company and not follow it. You must always keep your finger on the pulse, and if it lasts 2-3 months, then psychologically it is quite difficult.

Control all stages of preparation at the same time. Gathering an audience is also not always simple task. The best option when the musician is scheduled to release a record, premiere a song or shoot a video. Collaborations with other artists, synthesis different types art also attracts people.

WOMAN OR MALE PROFESSION

This is a big responsibility, especially when there are several thousand people at your event. Not every girl is able to withstand such a load and act quickly in a critical situation.

It's definitely hard physically. Suffering a lot personal life. There are emotional breakdowns, physical exhaustion and overstrain. I tend to think that this profession is more masculine.

SELECTION OF ARTISTS

Even in the "kvartir" we held children's birthdays, and then I immediately realized for myself that I would not seriously take on this type of event. But everything can change. I don't do weddings or corporate events.

I will not take under my wing an artist whose music, relatively speaking, I do not listen to in the car. You need to burn with what you are doing, otherwise the result will be appropriate.

I practice a personal approach. I cannot work with musicians whose work is not close to me. I am involved in many projects, not only jazz, and I can say with confidence that it is definitely not mine - this is music that promotes violence, has political overtones or carries an aggressive emotional message.

YEAR OF WORK

I'm not very good example. If I'm interested, I jump into battle without hesitation. Often I began to think about the fact that sometimes you need to be able to stop and carefully approach the choice of artists with whom I begin to work. Much depends on the format of the event, its duration, the number of participants.

This is influenced by the number of projects that you are involved in. this moment. After all, each performer can have 3 and more gigs per month. If I represent the site, then, of course, we are talking about almost daily performances, the responsibility for which is on you. This is a continuous work with musicians.

CONCERT AND FESTIVAL: WHAT IS THE DIFFERENCE?

EDUCATIONAL ACTIVITIES

I realized that I love teaching. The music market has changed a lot due to the economic situation. The demand for competent music managers is growing. I like the task of developing Russian independent music, and for this young bands need management. Now I give a lot of lectures and seminars not only in St. Petersburg and Moscow, I speak at forums. An online course was born in my head, which, in my opinion, will allow you to get necessary knowledge, take an artist and start working with him.

as such educational projects I don't have one yet, but I plan to. In February, together with the BM50 art space, we will launch a project for future organizers of cultural events.

I am a fan and electronic music. Last year we held an experimental music festival. In addition, I cooperate with the non-commercial Potential short film festival, one of the few in Russia that does not accept finished films, but selects the best scripts (or synopses) and allocates a budget for filming.

WORK IN THE FIELD OF MUSIC

And where without it! Music is associated with the feeling of happiness. We make people happy!

This is my life! I can't imagine working in any other field. Music is a living sphere, and from the people who surround me, colleagues and friends, I get an incredible boost of energy.

ABOUT PERSPECTIVES

For example, at the Roof Music Fest, which represents all musical directions, special attention is paid to jazz concerts. The prospects are excellent, I think jazz is becoming more and more popular, well, in St. Petersburg for sure.

Jazz began to attract more people, but not all bands that include the concept of "jazz" in the description of their repertoire are. It is clear that this has become a trend. There is an audience that loves "refined" jazz, and there are those who prefer to listen to pop jazz, smooth jazz, nu jazz. Fusion is always unusual, this is exactly what helps to expand the audience.

ABOUT SUCCESS

From a technical point of view, this is the quality of the sound, the audience and its quantity, the reaction of the public to the concert, the work of the artist. But there is also an intangible criterion - this is the atmosphere of the event, which is difficult to convey in words, a feeling that just needs to be caught. For this we are working.

For me, the emotional component is important, how happy people are. Success is when listeners and musicians understand each other, exchanging positive energy. When the audience did not regret that they came, they do not spend the whole concert in conversations or in a bar, but when they give part of themselves and their time to the artist.

PROFESSIONAL MOTTO

Need to take risks! When you make a call, the universe answers you. She knows exactly what is needed, the main thing is to ask the right question.

For me, loving my job means putting my soul into it. It won't work without a soul successful project. In every case that I undertake, you can see me.