Logos of little-known companies. The most famous logos in the world
It says that the manufacturer has been faithful to traditions throughout the existence of the brand, and that the quality has remained at the same level. The buyer, looking at the logo of this well-known company, can easily determine what he does and what the bearer of this emblem produces, and builds an associative array.
For example, McDonald's. When a person on business sees a logo with a golden arch, he immediately remembers a delicious sandwich and crispy potatoes. Seeing a BMW car on the street, it immediately becomes clear that the one who owns this “iron horse” is a very wealthy person who appreciates comfort, reliability and prestige. The logo evokes memories of what kind of product a particular manufacturer is developing.
This article has selected the most beautiful logos of famous brands. Many of them have different variations, here the main part of how the story began will be revealed. The variability of the logo is the history of the brand over the years, the development of world culture always leaves an imprint.
Coca Cola
It is difficult to find a person who has not tried this drink at least once in his life. The origin of the beverage company began in 1886 by John Pemberton, the logo was invented at the same time by Frank Mason Robinson. He worked as an accountant and never faced drafting work.
However, everything changes and after almost a hundred years in 1969 Lippincott & Margulies, Desgrippes Gobe & Associates, Turner Duckworth modified the Coca-Cola logo. The Spencerian font has been completely preserved, we must pay tribute to the creator, because brand recognition has not subsided for many centuries.
McDonald's
Now we know this delicious brand under the name of McDonald's, in 1940 the name was McDonald's Famous Barbeque. The founders were Richard and Maurice MacDonald, the logo was designed by Jim Schindler in the year of foundation. Over the years, the abbreviation has been modified and by 1983 acquired its final form with a red letter "M" and golden arches.
Fast food lovers know this brand, founded in 1954 by James McLamore and David R. Edgerton. In the same year, a logo was invented on which the king proudly sat, by the way, this symbol is still relevant, but has undergone changes. The image of two delicious buns proved to be very popular, in 2008 the logo became more voluminous due to the blue circle.
Pepsi
Caleb Bradham in 1893 opened a company for the production of another famous drink. He designed the logo for his company in 1898. The idea was so successful that they only ventured to change it in 1962 by removing the word "cola" from the name. Until now, the emblem has changed slightly, but the Pepsi name with red and blue colors has remained unchanged.
Apple
Steve Jobs, Steve Wozniak, Ronald Wayne, became the founding fathers of the apple empire back in 1979.
In 1976, Ronald Wayne came up with a logo with a very complex abbreviation for the force of attraction. Since the invention was created for young people in 1977, Rob Janoff came up with an apple called Apple, however, so that it would not be confused with a cherry, they decided to bite the apple.
The brand became so popular and easily recognizable that in 1984 it was decided to use the logo without a name, so the apple was associated with the manufacturer.
Nike
The company was founded in 1964 by Bill Bowerman and Philip Nye, but it wasn't until 1971 that designer Carolyn Davidson designed the logo for thirty-five dollars. The goddess Nike became the ideological inspirer. Blue Ribbon Sports, an importing company, decided to expand the range of its products by starting the production of sports shoes.
The world-famous "bird" Nike did not like the father of the founder Philip Knight at all, but he promised to get used to it. The emblem became so recognizable and famous that in 1995 it replaced the Nike name.
Levi's
Levi Strauss founded a denim company in 1850. The logo still exists in two versions white on red and with two horses, designed in 1890, talking about strength and reliability. Over time, it changed and improved, in 1940 - a red emblem, 1969 - bat wings, they all also took root.
Larry Page and Sergey Brin in 1998 created a search engine recognizable all over the world. The logo, a year earlier designed by Sergey Brin, added an exclamation point, but in 2010 Ruth Kedar modified it by removing the sign and making the emblem more perfect. But Google acquired its final form only in 2015.
IBM
International Business Machines is the full name of the brainchild of Charles R. Flint, created in 1911. The computer giant has changed its logo all the time from 1886 to the present day.
The original emblem was a symbol of the globe, for a long time they could not replace it with something more recognizable, but in 1947 the company simply began to use the IBM badge, which took root so much that they changed only the color component in it and added weight with the help of stripes. According to the creators, this is what expresses reliability and dynamism.
Warner Bros.
Many people love the products of this legendary brand founded in 1918 by Albert, Sam, Jack and Harry Warner. The logo acquired its identity in 1923 thanks to the designer Solo Bass.
As soon as they did not try to modify this name, changing the arrangement of letters and adding words, but as numerous attempts show, it was not possible to come up with a better idea than it was originally intended. Modifications took place until 2013, the cinema giant, without changing its logo, added only colors and animation solutions to it.
The logo, thanks to which the company producing certain types of goods becomes recognizable in the sales market. It is this attribute that does not allow the company to mix up and get lost in the eyes of potential buyers.
A company's reputation is built over many years and centuries, and without a recognizable symbol, it cannot last long. Of course, over time, much changes, but the quality must remain unchanged.
For a brand with a good reputation, buyers are willing to pay a lot of money, the logo gives a hint and focuses on the final choice. For the right to possess a copy of the famous manufacturer, queues of those who wish are lining up.
NASA
The year the company and the logo were created by the Government of the United States of America dates back to 1958. James Modarelli was the creator of the emblem for this organization, but not everyone knows the fact that NASA has 3 of them (“meatballs”, “worm” and seal), President Eisenhower personally approved printing, and Kennedy made some recommendations for improvement.
Microsoft
Bill Gates and Paul Allen became the founding fathers of the famous company in 1975, and Scott Baker in the same year invented an emblem that fully corresponded to the trends of that time.
The designer himself in 1987, modified the letters "O" and "S". The placement of the name exactly along the line was very liked by users.
At the end of the nineties, in the era of maximum prosperity, this logo was known to every user all over the world, although it was not initially endowed with something supernatural.
Adidas
Founded by Adi Dassler in 1920, a sports shoe company with the easily recognizable three stripes. It was they who in 1949 were associated with the logo.
In the sixties, Kat and Adi Dasler improved the acronym with a shamrock shape, but in 1997 they still switched to the trendy three-stripes logo, shaped like mountain peaks, a symbol of the difficulties and overcoming that the company has faced throughout its history.
Starbucks
In 1971, Jerry Baldwin, Zev Siegl and Gordon Bowker founded the caffeine chain long-named Starbucks Coffee, Tea, and Spices. Terry Heckler designed the logo, inspired by a woodcut of a mermaid.
The logo has undergone many changes over time, the final look was acquired in 2011 thanks to the International Creative Team of Lippincott and Starbucks, who replaced the black background with a branded green one. The image of a naked siren on whose head flaunts a crown, well known even to tea lovers, has remained unchanged.
Visa
This company first announced itself in 1970, the creators of the plastic card were Dee Hawk and Bank of America.
The logo was designed in 1958, the words were written in two lines using a blue and yellow color scheme. In 2006, Silveria the Greek gave the emblem a clear outline and made the font clearer.
Shell
An oil company led by the Royal Dutch Petroleum Company and "Shell" Transport & Tranding Company Ltd was founded in 1907. Raymond Louis designed the firm's symbol. The shell remained a symbol of this company for a long time, in 1999 it had to be abandoned.
lego
Ole Kirk Christiansen has been the creator of the well-known brand since 1932, but the creator of the abbreviation is not known. The first abbreviation has been used since 1934 and has undergone many changes in the color and outline of the letters. In 1956, the word System was added to the name, which was later abandoned. The modern logo of the Danish toy manufacturer got its current look in 1998.
Hewlett-Packard Company (HP)
Bill Hewlett and David Packard founded their firm in 1939, the same year Landor Associates designed the logo. A striking example is the respect for traditions, because over the years they have hardly changed the emblem of their organization. Only in 2016 the logo was replaced with four stripes symbolizing the letters "HP".
Canon
Takeshi Mitarai, Goro Yoshido, Saburo Ushida and Takeo Maeda, the men who founded the camera company in 1937, their first brainchild was called Kwanon.
The logo of Seiki Kogaku Kenyudho, as it was called, was the goddess of mercy, who was worshiped and revered by Buddhists all over the world. From 1934-1956, it was she who was the symbol of the company, but after a dizzying rise, they changed the emblem to the usual red inscription.
| 31.07.2014
Almost every popular company has redrawn its logo at least once during the entire period of its existence. The reasons for this could be different - a change in direction of activity, rebranding, the need to keep up with the times, a way to keep up with competitors.
Each of these enterprises certainly has its own interesting story about the evolution of the trademark. We have prepared an interesting assembly, which shows the development of the symbols of global companies that are recognizable all over the world today. You will see how very different the very first logos were from the ones we are used to today.
Engineering and IT
Canon
Founders: Saburo Uchida and Goro Yoshida.
Year: 1937.
Country: Japan.
The global company for the production of photographic equipment and other devices was originally called Precision Optical Instruments Laboratory in Japan. The first camera was released under the Kwanon brand. The emblem was the image of the Buddhist god of mercy. Soon the brand name was changed to Canon.
In 1947, Precision Optical Instruments Laboratory was renamed Canon Camera Co. This was an important step in its development.
The improved Canon logo we see today was introduced back in 1956. It is noteworthy that after 58 years he looks just as stylish and presentable.
Nokia
Founder: Knut Frederik Idestam.
Year: 1865.
Country: Finland.
Nokia got its name from the river Nokianvirta, which flowed next to the factory (then, in 1868, it was a simple paper mill). Then the first emblem with a fish was applied to all products.
In the early 1920s, Nokia Corporation, Finnish Rubber Works (rubber products) and Finnish Cable Works (cable) merged. The latter in the 60s launched a new department of electronics, after which, in 1963-1965, two devices were released - the first radiotelephone and a modem.
Over the next 30 years, the company's logo was modified several times. The current logo is the word Nokia with the slogan "Connecting people".
Intel
Founders: Robert Noyce and Gordon Moore.
Year: 1968.
Country: USA.
When Gordon Moore, one of the founders of the largest electronics company, proposed the name Integrated Electronics, his friend, Robert Noyce, agreed, but recommended shortening the name to Intel.
During the entire existence of the enterprise, the logo has changed twice. The current version was approved in 2005.
Microsoft Windows
Developer: Microsoft Corporation.
Year of release: 1985.
Country: USA.
The corporate graphic symbol of the first versions of Windows, which, by the way, were not full-fledged operating systems, but were only extensions for MS-DOS, outwardly resembles a blue window.
Starting with Windows 3.x, in the early 90s, 4 new colors appear in the sign - red, green, blue and yellow, and its shape becomes wavy, which adds dynamism to the drawing.
With the release of Windows XP in 2001, the symbol again undergoes impressive changes. Although the idea of four colors remained intact, the drawing became more understandable and not as cumbersome as the previous one. In addition to being associated with windows, this sign resembles a flag in many ways.
But the last symbol, designed for Windows 8, has sharply departed from the usual framework. Swiss style, simplicity and lightness, lack of realistic graphics - these are the main rules that guided the designers when creating it.
Apple
Founders: Steve Jobs, Steve Wozniak and Ronald Wayne.
Year: 1976.
Country: USA.
The first emblem of the future global corporation was proposed by one of the founders of Apple - Ronald Wayne. An engraving of Newton under a tree, wrapped in a massive ribbon with the inscription "Apple Computer Co.", looks quite interesting, but only from the point of view of art.
Soon, Steve Jobs decided to change the Apple logo. A designer named Rob Yanov helped him in this. The "rainbow" bitten apple served the company faithfully from 1977 to 1998.
Subsequent Apple symbols changed only their color - at first the apple was repainted in laconic black, and since 2007 it was made metallic and reflections were added. The form remains intact.
Samsung
Founder: Lee Byung-chul.
Year: 1938.
Country: South Korea.
The word "samsung" in Korean means "three stars". In the first corporate blocks of the company, the image of stars was used in several versions.
The new logo, which is still relevant today, was introduced in 1993. Then the company celebrated its 55th anniversary. The stylized Samsung inscription inside a blue ellipse has become a well-known and recognizable logo all over the world.
LG
Founder: Ku In Ho.
Year: 1947 (opening of the first company of the conglomerate LG Group - Lak Hui Chemical).
Country: South Korea.
LG Electronics (Lucky Goldstar) was formed in 1995 as a result of the merger of two companies - Lucky Chemical Ind. (formerly Lak Hui Chemical) and Goldstar.
The slogan of the company is the phrase "Life is Good". The letters "LG" in the logo are painted in gray, and the logo is made in the form of a kind of red smiley face.
Auto and Moto
mercedes benz
Founders: Karl Benz, Gottlieb Daimler and Wilhelm Maybach.
Year: 1926.
Country: Germany.
In 1909, the well-known and still three-pointed star became the trademark of the Daimler Motoren Gessellschaft (DMG) for the first time. What does this symbol mean? There are several legends, one of which is the most common. Since the company was engaged in the production of not only cars, but also engines - ship and aircraft, a star with three rays indicated the success of this brand in three directions - on land, on water and in the air.
At the same time, Karl Benz, the creator of the first gasoline-powered vehicle, used a laurel wreath with the words "Benz" inside it as an emblem.
In 1926, after surviving World War I, DMG and Benz merged to form the Daimler-Benz concern. The new emblem also appeared as a result of the merger of the signs of these two enterprises - a three-pointed star was placed in a laurel wreath, and after a while the wreath was replaced with a regular circle.
Volkswagen
Manufacturer: Volkswagen AG.
Year of foundation: 1937.
Country: Germany.
The first brand name for Volkswagen, according to one version, was developed by a Porshe employee, Franz Xavier Reimspiss. In appearance, the symbol can be seen with the naked eye, at what time and where it was invented.
As the years passed, Nazi features were removed from the brand name, the frame was replaced with a circle, then a square, and the color was changed to blue. But one thing has remained unchanged until now - the letters “V” and “W” recognizable all over the world.
Peugeot
Founder: Armand Peugeot.
Year: 1810.
Country: France.
The first sign with the image of a lion standing on an arrow was registered in 1850. Its author is the jeweler Julien Belezer.
Over the years, Peugeot has modified the lion more than once, adding to it either a mane or a muscular body. The symbol of the lion is firmly entrenched in the Peugeot brand, where the king of beasts means reliability and success.
fiat
Founder: Giovanni Agnelli.
Year: 1899.
Country: Italy.
When the Fabbrica Italiana Automobili Torino company was created in the Italian city of Turin in 1899, the first emblem was created for it in the form of a sheet of parchment with the same inscription.
In 1901-1904, the logo changed dramatically, having received a new, corporate font. He wrote the word Fiat, framed by a decorative pattern.
The next significant redesign took place in 1931-1932. The emblem was given the shape of a kind of shield, all decorating elements were removed, the letters were stretched in height, and the background was made red. In this form, the sign was used until 1968, after which it was again thoroughly altered.
Today, the Fiat logo has a chrome rim and a rich red background, on which the letters FIAT are located, written in a familiar font.
Ducati
Founders: Andriano and Marcello Ducati.
Year: 1926.
Country: Italy.
Initially, the direction of the Ducati company was the production of radio equipment, which the brothers Marcello and Andriano were very fond of.
Demand for radio equipment declined significantly after the Second World War, and Ducati, which came under state control, began to create engines and vehicles.
In the period from 1949 to 1975, the company, which already produced full-fledged motorcycles, added two wings, then one to its graphic sign.
The modern Ducati logo is a triangular red emblem with a white stripe track inside, a reminder that Ducati motorcycles were born for speed.
Harley-Davidson
Founders: William S. Harley; Arthur, Walter and William Davidson.
Year: 1903.
Country: USA.
Throughout the existence of the Harley-Davidson company, their motorcycles have changed countless times, as well as emblems. They came in different shapes and colors, but the Harley-Davidson inscription was invariably present on each of them. We will look at just a few.
In 1940, the company introduced the metal logo, which was used until 1946.
In 1955, a large “V” appears in the background of the classic Harley-Davidson lettering, in honor of the famous V-twin engine.
After 6-7 years, the Harley emblem becomes like a sight and a four-pointed star.
But the most recognizable logo of the legendary motorcycle manufacturer called "Bar and Shield" is covered with a halo of mystery, since its author, alas, is unknown. However, this sign was invented in 1910, after which, in 1911, it was patented.
Yamaha
Founder: Thorakusu Yamaha.
Year: 1897.
Country: Japan.
Phoenix with a tuning fork in its beak is the first symbol of the world famous Japanese company Yamaha. In 1927, a brand name appeared in the form of three crossed tuning forks, resembling a three-beam star. It is used to this day. It is believed that this pattern means a strong relationship between the three main ways of the company - technology, production and sales.
Today, Yamaha produces sound equipment and a huge number of musical instruments, and the Yamaha Motor Company, as part of the Yamaha Corporation, is the largest manufacturer of motorcycles.
Food
Twix
Manufacturer: Mars Inc.
Year of release: 1967.
Country: UK, USA.
In 1967, the first bars called Raider were released in the UK. 12 years later, in 1979, the name was changed to Twix, and the product itself was imported to the United States of America. The name Twix was formed from two words - twin and bicsuits. Today these bars are known all over the world, and in some European countries they are still sold under the original name Raider.
Nestle
Founder: Henri Nestle.
Year: 1866.
Country: Switzerland.
The name of the largest food production company is also the name of its founder. The family coat of arms has become a trademark - a small nest with birds, where the mother feeds three chicks. Patented in 1868, this symbol has remained virtually unchanged to this day. Only 20 years later, in 1988, one chick disappeared from the drawing. There is an opinion that this was done in order to adjust the sign to certain standards, because in those days American and European families for the most part preferred to have two children.
McDonald's
Founders: Brothers Richard (Dick) and Maurice (Mac) McDonald.
Year: 1940.
Country: USA.
The first McDonald's logo featured a chef named Spedee. The modern version of the brand name in the form of golden arches was invented in the early 60s by Jim Schindler. And for more than half a century, people from all over the world have recognized the popular chain of fast food restaurants by just one stylized yellow letter M.
La Vache Qui Rit
Founder: Leon Bel.
Year: 1921.
Country: France.
The first design for the processed cheese La Vash Kee Ree (French for “Laughing Cow”, known in Ukraine as “Vesela Korivka”) was invented by the owner of the company, Leon Bel. But the symbol that we know now is different from the original. Only 3 years after its appearance, the company showed the public a brand name in the form of a red cow with earrings in its ears. In this illustration, the so-called Droste effect is used - the same cow with earrings is depicted on the earrings of a cow, on which, in turn, a cow with earrings is also drawn, and so on ad infinitum.
Initially, the drawing looked rather creepy for many consumers, which they tried to fix over time. The almost demonic features of the cow's muzzle were smoothed out, after which the cow became more like a kind and smiling one.
Chupa Chups
Founder: Enric Bernat.
Year: 1958.
Country: Spain.
The trademark and name of the most popular lollipops were registered in 1962. Fans of the Spanish artist Salvador Dali will be pleasantly surprised by the fact that the entire image for Chupa Chups, which is still used today, was designed by him. It happened in 1969. The new Chupa Chups logo looks like a camomile with eight petals.
Coca Cola
Founder: Asa Griggs Candler.
Year: 1893.
Country: USA.
The legendary Coca-Cola logo, written in calligraphy, was coined back in 1886. Since then, it has remained virtually unchanged. The trademark was registered at the end of January 1893.
In the early 1980s, the company, focused on a marketing battle with competitor Pepsi, launched a new re-formulated drink called New Coke and… failed. Few expected that the reaction of American consumers would be so negative - Coca-Cola was sued numerous times to keep the classic drink on the shelves. Naturally, New Coke did not last long on the market, and the usual Coca-Cola was returned to the market.
Pepsi
Founder: Caleb Bradham.
Year: 1903.
Country: USA.
The Pepsi-Cola trademark was registered in the summer of 1903. After nearly 10 years of bankruptcy and crisis, during the Great Depression of the 1930s, Pepsi first showed the Coca-Cola company that it was a strong competitor for it, selling its drink at the same price, but in bottles twice as large. In the 50s, Pepsi confidently took second place in the market after Coca-Cola.
The three-color circle version of the brand name that we are used to seeing now was first presented to the public in 1962, along with the exclusion of the “Cola” prefix from the brand name. In 1991, the word "Pepsi" was decided to be removed from the circle and written next to it. It's funny that a modern person can easily recognize this company from just one drawing, without a signature.
The history of logos of famous brands is very entertaining and interesting, it will be extremely useful to get acquainted with it for those who are planning to open their own company and want to do everything correctly. After all, there are several rules for successful brand development that should be taken into account. And then a positive result is guaranteed!
If you need to create a logo, seek the help of professionals.
In 2010, the fashion house Trussardi celebrated its 100th anniversary, and this year the brand is celebrating the birthday of its corporate logo featuring a greyhound, which is 40 years old. In honor of such an event, an Italian brand in collaboration with a Japanese illustrator Yuko Shimizu and director by James Lima released a short animated film The Sky Watcher with a purebred dog in the title role. website learned the history of the logo in detail Trussardi and remembered other emblems of famous fashion brands.
Trussardi: English Greyhound
The history of the brand began in 1910, when Dante Trussardi opened a workshop for the repair and manufacture of leather gloves in the Italian town of Bergamo. But the greyhound became the symbol of the brand only in 1973. Her nephew decided to use Dante Nicola Trussardi. The Greyhound hound, graceful, elegant, dynamic and refined, perfectly symbolized the style of the brand. In addition to gloves, Nikola began to produce other leather goods stamped with the new logo.
« I saw many paintings and ancient Egyptian bas-reliefs depicting these animals, and was completely blown away by their beauty and incredible elegance., - Nicola said about the logo he chose, which has become synonymous with Italian quality.
In a new video Trussardi The Sky Watcher, released for the anniversary of the logo, a statue of an English greyhound comes to life chasing a magical rabbit through the streets of Milan, bringing the city's monuments to life. But by morning the miracles end, and the bronze Greyhound returns to its place - to the entrance to the boutique of the Italian fashion house.
“We wanted not to go into explanations about the history of the brand, and preferred emotions, beautiful pictures and music”, - admitted the creative director of the brand Gaia Trussardi.
Chanel: Intertwined C's
Logo Chanel- one of the most famous in the world of fashion. Two intertwined letters "C" can be seen on all products of the brand, but for the first time the symbol appeared in 1921 on the bottle of the legendary perfume. Chanel #5. There are several versions of the creation of the emblem in the form of two "C". According to the most popular, these are the initials of the Coco Chanel, which she drew shortly before the opening of the first boutique Chanel. Adherents of the second, less common version, attribute the authorship of the logo to Mikhail Vrubel, who drew the symbol introduced by Koko in the 1920s much earlier, in 1886. It is known that the ornament in the form of a connection of two horseshoes, symbolizing double luck, was fashionable at the end of the 19th century. Therefore, many researchers believe that the similarity between the emblem of the fashion house and Vrubel's sketch is a mere coincidence. Although there is another version: this emblem is just a reminder of the wrought-iron ears that adorn the doors of the orphanage where Chanel grew up. One way or another, Coco did not fail with the choice of the logo, it brought good luck to the House.
Versace: Medusa
Symbol of the fashion house Versace- the head of a jellyfish - appeared in 1978, when the 34-year-old Gianni Versace opened his first name boutique in one of the most prestigious areas of Milan via della Spiga. Legend has it that shortly before the opening, the designer was walking in the garden of his mansion in Reggio di Calabria and drew attention to the marble figure of the Gorgon Medusa. The most famous of the three Gorgon sisters, with a woman's face and writhing snakes instead of hair, who turned a person to stone with one glance, would ideally fit the role of the brand's logo. Gianni was always interested in mythology and classical literature and decided that in a new context, the head of a mythological creature would symbolize fatal attraction. It is in the role of a temptress that the fashion house Versace I saw my customer.
Burberry: Knight
English brand logo Burberry appeared in 1901, when founded in 1856 by a young Thomas Burberry The brand has already become quite famous. From the very beginning, products Burberry distinguished by high quality fabrics, convenience and practicality. During the First World War, by order of the British Royal Air Force, Thomas developed a waterproof raincoat (the same famous trench coat). And in 1901, when the founder of the brand received an order for the manufacture of full uniforms for officers, the question arose of creating a trademark Burberry. Then the emblem of the brand appeared - the figure of a knight-rider in armor and with a spear in his hands, which was depicted against the background of a flag with the inscription "prorsum", which means "forward" in English. Such a motto reflected the desire for even more progressive inventions, and the spear was a symbol of protecting the traditions of quality.
Lacoste: crocodile
sports brand Lacoste was founded by a famous tennis player René Lacoste. The Frenchman, who was sent to England by his father to receive a prestigious education, became a 10-time Grand Slam winner. But at the peak of Rene's career, doctors discovered tuberculosis in the tennis player. His sports career came to an end, but Lacoste conceived a new project. In 1933 he, along with André Housing created a company La Societe Chemise Lacoste, which produced T-shirts for tennis players, golfers and sailors. The logo in the form of a crocodile appeared even before the creation of the brand. The fact is that journalists have long called the tennis player nothing more than a crocodile. “I was nicknamed “Crocodile” after my argument with the captain of our team Rene said. - He promised to buy a suitcase made of crocodile leather that I liked if I won an important match for the national team.” Lacoste was not at all offended by the journalists and sewed an image of a crocodile onto his sports uniform. A small toothy alligator was painted by a famous artist and friend Rene Robert George. It was this famous crocodile that moved to the brand's items. Lacoste.
Ralph Lauren: polo player
Ralph Lauren, once the son of Jewish immigrants Ralph Lifshitz, founded the company in 1967 Polo fashions and already in 1968 he opened his first boutique. The world-famous brand logo appears in 1971, when Ralph first presented women with a men's polo shirt.
“My wife has an excellent sense of style: she can choose such a shirt and jacket in a men's store that people then ask where we got these clothes,- Ralph told about his innovation. - Her image reminded me Katharine Hepburn in his youth, athletic and non-fashion, in the form of a horsewoman with hair flying in the wind».
The designer not only created a polo shirt for ladies, but also placed a logo in the form of a polo player on horseback on its cuffs. Lauren himself admitted that for him the game of polo has always been the personification of wealth, luxury and power. Coming from a poor family, he always dreamed of becoming a part of high society, joining it. The fashion designer's dreams came true, and the polo player figure that symbolized luxury for Lauren is now associated with classic American style.
Fred Perry: laurel wreath
Fred Perry- the famous English tennis player of the 1930s. He founded his company in 1952. It all started with the collaboration between Fred and the former Austrian football player Tibby Wagner, who had the idea to sell an elastic band around his wrist under the name Perry. Soon, athletes expanded production and began to produce sports shirts. Fred Perry. Of course, the name of the popular tennis player was associated with the famous Wimbledon tournament among buyers, and they willingly purchased the brand's goods. It is known that originally a heavy smoker Fred wanted to make a smoking pipe as the logo of the brand. He did not at all think that such a symbol would not be suitable as an emblem for sportswear. But, fortunately, Wagner dissuaded Perry with the words "the girls won't like it." The partner suggested an alternative:
"What about the laurel wreath you wear on your jacket and sweater Davis Cup?» .
Since 1934, when he won Wimbledon, Fred has always performed with this symbol. Despite the fact that Perry's relationship with the English club did not work out, Fred requested permission to use the laurel wreath directly from the director of the Wimbledon Club. He was very happy that the famous tennis player would use their symbol, and agreed. Subsequently, clothing brands Fred Perry with a recognizable wreath has become the uniform of a number of subcultures of the twentieth century, in particular mods and skinheads.
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website chose 15 logos that are recognized all over the world. They have a meaning that we did not notice before.
Hyundai
Many tend to think that the logo of the Korean conglomerate Hyundai is the first letter of its name, nothing more. In fact, the letter H symbolizes two people shaking hands (on the one hand - the client, on the other - the representative of the company).
Adidas
The name of the Adidas sports store chain was formed on behalf of their creator, Adolf Dassler. The logo changed several times, but always included three stripes. At the moment they are tilted and form a triangle - a mountain. This is a symbolic image of the obstacles that all athletes must overcome.
Rob Yanov, the designer who came up with the Apple logo: “I bought a whole bag of apples, put them in a bowl and drew them for a week, trying to simplify the details. Biting off the fruit was part of the experiment, and by pure chance byte(bite translates as "bite") turned out to be a computer term."
Sony Vaio
The first two letters of the Sony Vaio logo form a wave, symbolizing an analog signal, while the last two resemble 1 and 0, the symbols for a digital signal.
Amazon
At first glance, the Amazon logo does not hide anything unusual, but it helps to understand the philosophy of the brand. The yellow arrow resembles a smile: Amazon.com wants customers to be happy. The arrow also links the letters A and Z, hinting that this store has absolutely everything - "from A to Z".
Baskin Robbins
The pink parts of the "BR" make up the number 31 - that's how many flavors historically Baskin Robbins ice cream has had.
Toyota
Many people compare the logo of the Japanese automobile manufacturer Toyota to the head of a cowboy in a hat. In reality, it is a stylized eye of a needle with a thread threaded through it. This is a kind of hint at the past of the company, which was engaged in the period of its formation with looms. However, the logo has another little secret: its individual parts make up the letters of the word Toyota.
Continental
Continental is a manufacturer of car tires. One of them can be seen in the first two letters, which create an image of the wheel in perspective.
Formula 1
If you look closely at the empty space between the letter F and the red stripes, you can see the number 1. The logo conveys a sense of speed.
A needle is hidden in the logo of the popular Pinterest Internet service, whose users can collect their favorite images and “pin” them to their online board. Take a closer look at the letter P - it is its sharp “leg” that is stylized as a needle.
The letter B and the red circle of the logo of the American audio manufacturer Beats are positioned as a man in headphones.
These original and memorable images accompany us everywhere. The logos of famous clothing brands are well known to many fashionistas, motorists will unmistakably recognize the manufacturer by the badge on the hood. What can we say about the trademarks of companies that manufacture household appliances and electronics. They are well known even to children.
Have you ever wondered who and how created the logos of famous world brands? What do they mean? Why does a seemingly simple picture become the hallmark of the company and be recognized all over the world? I must say that the history of logos of famous brands is sometimes very interesting. Get to know some of them.
Versace
Not all famous brand logos are as recognizable as this mysterious and catchy sign, which the famous fashion designer has been using since 1978. He became another decoration of his magnificent collections. Since then, the head of the Medusa Gorgon, located in a circle, has become the trademark of this fashion house.
When the couturier was asked questions about the rather strange choice of logo, he replied that it was a symbol of fatal charms and beauty that could hypnotize and paralyze any person. And I must say, maestro Versace achieved his goal - his logo is known all over the world. It has become a symbol of perfect taste, sophisticated style and luxury.
Givenchy
Photos of logos of famous brands often appear on the pages of glossy magazines. This square, consisting of four letters G and similar to a stylized clover leaf, represents strict lines and harmony. Some experts in the field of symbolism are sure that the company used the rules developed in ancient Greece to create it. 
Givenchy uses the logo as embellishments and prints that are popular and recognizable all over the world.
Lacoste
Famous brand logos and their names can be found in many fashion magazines. And this little green crocodile does not need advertising, since it has long been a trademark of Lacoste, which is famous all over the world primarily for polo shirts.
Probably, not everyone knows how this sign appeared. It is not a combination of letters that define the name of the owner of the company. Jean Rene Lacoste is a former successful tennis player, in narrow circles he was called the Alligator. He founded his company in 1993, which focused on sportswear for tennis players.
The trademark was created spontaneously. For fun, one of Lacoste's comrades drew a funny little crocodile, which later became the logo of the new brand. Today, the fruit of this successful, admittedly, joke is one of the most recognizable in the world.
Chupa Chups and… Salvador Dali
If you think that the logos of famous brands are not known to children whose parents are far from fashion, then you are mistaken. A striking example of this is the company Chupa Chups. All the kids in our country know this product. But how is a great artist connected with her? 
One of the most famous and prominent representatives of surrealism, artist and graphic artist, director and sculptor, writer contributed to the development and prosperity of this company. After all, it was Salvador Dali who created the logo of the world-famous sweet candies on a stick. We must pay tribute to the founders of the company - they did not spare a substantial amount and invited the well-known artist Salvador Dali to create the logo.
It should be noted that their costs paid off with interest. The trademark turned out to be bright, simple, interesting and at the same time understandable and unobtrusive. According to the artist himself, this work took him no more than an hour. In the color scheme, he used the colors of the Spanish flag, rounded the letters a little and placed them in a frame.
Nike and Carolyn Davidson
Logos of famous companies and brands are sometimes striking in their simplicity. Therefore, many are interested in the question of why they are so memorable. An example of this is Nike and its laconic “tick”. When the company launched a logo competition, Portland State student Carolyn Davidson entered.
It is interesting that then her sign did not cause much enthusiasm among the owners of the company, however, they found it quite promising. It's funny, but for her original work, Carolyn then received only thirty-five dollars. I wonder how much brand owners value their logo now?
apple apple
Logos of famous brands are often striking in their originality. Millions of people around the world know what the Apple logo looks like. And most of them know about the founder of the company, Steve Jobs. However, the name of the creator of this famous logo is known to few. Most people think that Steve invented the bitten apple, but this is a delusion.
At the beginning, Apple had a different trademark (Newton writing something while sitting under a tree). Steve did not like this option, because from his youth he gravitated towards minimalism and simplicity. He said: "Icons should look like they want to lick."
He set such a difficult task for Rob Janova, the designer who worked on the new Apple logo. The only desire voiced by Jobs: "Don't make him sugary." A few weeks later, Steve had several sketches of rainbow apples (bitten and whole) on Steve's desk. Jobs chose the well-known option, which seemed to him more interesting and original.
NeXT
Famous brand logos sometimes have a special meaning for company owners. This is what happened to Apple founder Steve Jobs. He had to face many problems in his life. He was even fired from the company he founded. But Steve cannot be attributed to people who are broken by life's adversities. After leaving Apple, he very soon founded another computer equipment company and called it NeXT. The name turned out to be symbolic - "next". This was probably how Jobs emphasized that he was unstoppable, and he would create the next company with even more enthusiasm and fuse.
But back to the history of the creation of this world-famous logo. He was commissioned to develop the famous graphic designer Paul Rand. He gave Jobs a strict condition: “You pay me $100,000 for one version of the logo that you are sure to suit.”
As a result of this collaboration, the world recognized the inscription NeXT, made in the style of Steve Jobs. The sketch was accepted immediately, without edits. The only thing Steve wanted to change was highlight the letter E in yellow. It is impossible not to say that Paul Rand previously created logos for the huge computer corporation IBM, the worldwide UPS delivery service, and more than a dozen medium and small companies.
Coca Cola
When we see the logos of well-known brands, which undoubtedly include the Coca-Cola Corporation, it seems that they were developed by teams of professional marketers and designers. But in this case, things were different. The logo for this company was developed by an ordinary employee of the company, accountant Frank Robinson.
At that time, the company did not yet have its current name, and it was Frank who chose it - Coca-Cola. He placed the name on a red background, and used the standard cursive at the time to write it. Such a font was then considered the standard of calligraphy. This is how one of the most recognizable logos of our time appeared before the world. True, about once every ten years, the company slightly modifies its trademark. But the special font remains unchanged, as well as red and white colors.
three-beam star
All motorists dream of owning a car with such a logo. Mercedes was founded in 1926. And the logo, known all over the world today, appeared much later. The company voices the official version of its meaning as a trinity - air, earth and water.
It is in cars (on the ground), in boats and yachts (on the water), in airplanes (in the air) that engines produced in factories are used. There is also an unofficial version that says that for the first time such a star was used by Gottlieb Daimler, the founder of Mercedes-Benz. In a letter to his wife, he used this symbol to indicate the place where their new home would be built. The sons of the founder of the company slightly modernized the father's star, and it became the company's logo.
The three most popular stripes
And this logo represents not just a brand, but a huge industry that has been a trendsetter in sports fashion for several generations of professionals and sports fans. For a long time, the company's logo was a shamrock and three stripes.
An interesting fact is that designers were not involved in creating the logo. Its concept was proposed by the founder of the company - Adi Dassler. For 22 years (until 1994), the trademark was unchanged. But then new trends in fashion forced the specialists of the well-known brand to somewhat rework the trefoil, beloved in the world. Now the company's products are decorated with a logo, which is a triangle, made in the old traditions. The theme of the three stripes was retained.
Since 2008, the company has been releasing a separate collection of shoes and clothing called Adidas original. She combined the fashion of the 80s, as well as the original logo, which was created by Adi Dassler.
Calvin Klein
This brand began its existence back in 1942. His logo was created immediately. However, it became recognizable only 30 years later, when the designer introduced the jeans line to the world and placed the logo on the back pocket.
Later, it began to be used not only as a sign of recognition, but also to serve as a navigator through the collection. The dark logo stands for top-level clothing, gray for permanent clothing lines, and white for sportswear.
Famous brand logos: Brandomania game
If you are interested in the history of trademarks of companies, then you will surely be interested in a new game. A few years ago, it appeared in the West, and now it is winning the hearts of gamers in our country. The game "Brandomania" consists of seven levels, they open as you progress through the previous ones. For experienced brandomaniacs, three special levels have been created, over which you will have to rack your brains in order to achieve good results.
"Brandomania" has a relaxing dynamic. It is best played by multiple people. It is desirable to answer the questions the first time, then you will be able to collect the largest number of prize coins. Of course, the game is designed for those who know at least some logos of famous brands. The game (answers may not be very simple) suggests the possibility of using hints. To do this, you need to click on the "light bulb" icon, and you will see information about an unknown brand. And the "bomb" will remove most of the letters, and you will need to guess which word is hidden behind the rest.
The design of the game is quite simple, the control interface is clear. We must pay tribute to the authors of the game for the fact that they not only changed the logos beyond recognition, but also retained their main features. According to those who have already mastered the first levels, guessing the answers to "Brandomania" is really interesting.
